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Bookmarks 2015


Extension granted: Entries for the Bookmarks Awards will close Friday 28 November, more info at iabsa.net/summit/bookmarks.

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Oxbridge Academy

Oxbridge Academy is an established private FET college offering distance learning courses to students in South Africa and abroad.

Foreword

Foreword specialise in the planning, execution, implementation and measurement of content on behalf of clients.

Biz Takeout's

Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Email newsletters: Keep your customers informed to get repeat business
Email newsletters: Keep your customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Grim times, grievances at Gupta TV venture
Grim times, grievances at Gupta TV venture

No gum chewing, no sickbay, no cars - and if you fail to clock in on time, your salary will be docked...

By Gabi Mbele 24 Nov 2014 11:14

South Africa wins Meffy Award for GoMetro
South Africa wins Meffy Award for GoMetro

At the annual Meffys, held in San Francisco last week, South Africa won an 'Innovation in a Growth Market Award' for 'GoMetro' for the GoMetro mobile website...

24 Nov 2014 10:30

Heineken wins 2015 Creative Marketer of the Year
Heineken wins 2015 Creative Marketer of the Year

Cannes Lions will award Heineken with the 2015 Creative Marketer of the Year award at the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France...

24 Nov 2014 10:21

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

[21 Icons - Season 2] Peter Magubane
[21 Icons - Season 2] Peter Magubane

The series 21 ICONS South Africa featured its seventeenth icon of its second season: Peter Magubane, an internationally acclaimed photographer known for documenting the rise and fall of apartheid...

24 Nov 2014 09:46

Welcome to SA's Xmas 'blight' lights, courtesy Eskom
Welcome to SA's Xmas 'blight' lights, courtesy Eskom

NEWSWATCH: SA's retailers are facing a bleak festive season, due to the threat posed by Eskom blackouts, and the DA wants SABC Chair Ellen Tshabalala suspended immediately...

24 Nov 2014 07:32

South African digital disruption model pays consumers to provide feedback
South African digital disruption model pays consumers to provide feedback

Digital disruption is often spoken about but very seldom emulated, though companies such as Wikipedia, Uber, AirBnB, Bitcoin, and eLance are often cited as digital disruptors.

23 Nov 2014 09:03

The fantastical myth of the good-looking DIY haircut
The fantastical myth of the good-looking DIY haircut

It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones...

22 Nov 2014 12:18

Health Intelligence adds creative augmentation technology
Health Intelligence adds creative augmentation technology

Health Intelligence, a local health magazine, has added a secret digital layer to its bi-monthly content, with creative augmentation technology...

22 Nov 2014 11:47

James Hurford
How to have more impact

The more prepared your speech, the more impact it will have...

By James Hurford 22 Nov 2014 11:08

Three areas of User Experience Design you need to get right
Three areas of User Experience Design you need to get right

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

By Matthew Arnold 21 Nov 2014 15:45

If it's worth sharing - it's at TEDxPretoria
If it's worth sharing - it's at TEDxPretoria

Mind shifters will shake up TEDxPretoria on 27 November 2014 at the Innovation Hub conference centre in Lynwood, Pretoria, as they have 18 minutes to change the world...

21 Nov 2014 14:26

What PR interns must know before coming to work
What PR interns must know before coming to work

Irvine & Bartlett's Rachel Irvine says that most of the interns she encounters are not equipped to work in PR. This PR Net meeting will be on Tuesday, 20 January 2015...

21 Nov 2014 14:01

What Jeremy Sampson's going to do after leaving Interbrand
What Jeremy Sampson's going to do after leaving Interbrand

While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains...

By Leigh Andrews 21 Nov 2014 14:00

Radio rocks more than ever
Radio rocks more than ever

Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas...

By Lizette Anderson 21 Nov 2014 14:00

IAB extends Bookmarks deadline to 28 November 2014
IAB extends Bookmarks deadline to 28 November 2014

If you need just a little bit more time to enter the 2015 IAB Bookmarks, you're in luck. The deadline has been extended to Friday, 28 November 2014...

21 Nov 2014 11:12

Sunday Times journalists arrested
Sunday Times journalists arrested

Two Sunday Times journalists were arrested after trying to interview drug trafficker Sheryl Cwele in prison...

21 Nov 2014 10:54

Why not to ignore your personal brand
Why not to ignore your personal brand

Brand consistency, in the long term, ensures consistent business and career growth. Very often business owners steer clear of focusing on their personal brand, as they do not like the spotlight...

By Ronell Swartbooi 21 Nov 2014 10:26

PetroSA boss storms newspaper... gets ejected
PetroSA boss storms newspaper... gets ejected

Controversial PetroSA chairman Tshepo Kgadima stormed into the Times Media Group's Johannesburg offices, and ended up being removed by security...

21 Nov 2014 09:54

Anton Harber
MPs more free in the street than in Parliament

I can stand in the street and call someone a thief. I can even call the president a thief. But I can't do it in Parliament. Something is topsy-turvy here...

By Anton Harber 21 Nov 2014 09:39

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making?

By Louise Marsland 21 Nov 2014 09:21

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Nou gaan ons lees... en kook!
Nou gaan ons lees... en kook!

Fresh Living, Pick n Pay's customer magazine has now been launched by John Brown publications as Kook en Kuier, as a direct translation...

20 Nov 2014 16:03

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

By Dean Oelschig 20 Nov 2014 15:10

Judges announced for the 2015 IAB Bookmarks
Judges announced for the 2015 IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories...

20 Nov 2014 15:09

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

The mountain-sized mystery of those parody Twitter accounts
The mountain-sized mystery of those parody Twitter accounts

The latest spate of Twitter accounts from seemingly inanimate objects - mainly mountains - have been injecting a touch of humour into our timelines lately...

By Leigh Andrews 20 Nov 2014 14:20

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