The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
A new venture begins for Openfield Sponsorship Marketing Consultants who have been appointed as the commercial sponsorship agents for the V&A Waterfront, the South African destination that welcomes millions of local and international visitors annually.
Issued by Openfield 25 Jan 2013 09:06
It all started on 9 January 2013, when FNB created an event on Facebook titled "You Can Help" with not much more information than that. From this initial stage they started seeding the URL www.youcanhelp.co.za and at this point there was only a landing page with the functionality to provide your cellphone number to get a reminder for the live broadcast on 17 January 2013.
By Mark Schefermann 25 Jan 2013 08:09
Entries for the Your Street Live Challenge close on Monday 28 January 2013. Entrants are encouraged to see the possibilities and potential of their urban spaces, be in touch with the needs of their community, and think creatively to make these spaces smarter, safer, healthier and sustainable for everyone who uses them.
25 Jan 2013 08:05
Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists.
25 Jan 2013 08:01
Native co-founder and MD, Jarred Cinman, highlights that globally, best practice organisations are beginning to recognise that an alumni programme will not only improve employer branding but can also serve as a powerful recruiting tool.
25 Jan 2013 07:57
At the end of 2012, it's the perfect time for reflection - and at DQ&A Media Group, that means thinking about how strategies took shape, how tactics and techniques were adapted, and of course, how successful they all were. Andries de Jonge, Publisher Consultant and co-owner of DQ&A Media Group, shares his thoughts on 2013...
Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?
By Ruth Steyn 25 Jan 2013 07:28
NEWSWATCH: An ANC delegation is to meet with FNB representatives today at 11am at Luthuli House to discuss First National Bank's 'You Can Help Campaign', reports IOL, which also reports that the Democratic Alliance wants a probe of state adspend in The New Age.
25 Jan 2013 06:34
Good content is at the heart of any content marketing campaign. It's what draws the consumer to your online real estate and keeps them coming back for more. If you want your website, blog or app to lend your website authority, increase sales and draw more leads, you need to make sure your content is top notch. Read on for five things great content will do for your web presence.
By Athar Naser 25 Jan 2013 06:05
For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.
By Melody Maker 25 Jan 2013 04:05
The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
By Bernard Matlhaga 24 Jan 2013 12:54
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
Nurturing and educating South Africa's youth is once more the focus of a partnership between Decorex SA and television network, M-Net.
Issued by Thebe Reed Exhibitions 24 Jan 2013 11:19
Tourism Minister Marthinus van Schalkwyk embarked on a media roadshow in Beijing on Wednesday, 23 January 2013, to celebrate the growth in tourism between China and South Africa.
24 Jan 2013 10:34
When looking at the class of 2012, experts in the field of education paint a bleak future - comments and criticism have been levelled at the high drop-out rate, the quality of education and the poor study and employment opportunities available for successful matriculants.
Issued by Boston College 24 Jan 2013 10:16
Bluegrass Digital, a London-born, Cape Town-based digital agency, is bridging the gap between south and west Africa. Experts in website technology, development, online marketing and forward-thinking, Bluegrass have now set their sights on the west after working in collaboration with various ad agencies in Nigeria.
Issued by Bluegrass Digital 24 Jan 2013 09:07
The Presidency says it is "disappointed and surprised" by the one-sided First National Bank campaign.
24 Jan 2013 08:45
marcusbrewster has been appointed to promote the South African Success Summit 2013 on behalf of UK-based Global Success Summits. In line with the PR firm's new positioning as a managed communication services provider, it is partnering with event agency The Little Black Book to deliver a holistic marketing solution including sponsorship, social media, speaker coordination and media liaison.
24 Jan 2013 08:34
Woolworths is to continue until 2016 as the official food sponsor for the rider recovery zone and all the water points on the 8-stage Absa Cape Epic mountain bike race.
24 Jan 2013 08:24
Apollo Tyres South Africa and Dunlop Zones countrywide 'pinked up' their stores during October 2012, as part of the Breast Cancer awareness project. Dunlop handed over a cheque for R258,000 late last year to the Breast Health Foundation.
24 Jan 2013 07:42
From 22 February 2013, Tony Blewitt will be broadcasting on weekends from the OFM studio at Emerald Resort & Casino. He will host the station's 'Weekend Wired' on Saturdays from 4-7pm and present 'Gold Retold' on Sundays 9am to 1pm.
24 Jan 2013 07:37
Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio to find out more about mobile in South Africa and Africa and what Google Mobile is up to in the mobile space. [twitterfall]
24 Jan 2013 07:36
Nowadays, more and more people are accessing websites using mobile devices. There is a big difference between a site designed for mobile devices and a site designed for a computer. Therefore, it is very important for every web designer to understand what is involved in creating a mobile website. Here are some of the most common mistakes to avoid when designing a mobisite.
By Charles Mburugu 24 Jan 2013 06:03
By 2050, it is estimated that the earth's human population will be 9.07 billion. 62% of the people will live in Africa, Southern Asia and Eastern Asia - numerically this is the same as if all the world's current population lived in just these three regions. In addition, another 3 billion will be spread across the rest of the world.
By Anton Ressel 24 Jan 2013 05:28
Europcar is offering a host of promotions on its car rentals and chauffeur service in conjunction with the relaunch of its website. The site now offers a quicker and more streamlined booking process in three simple steps, ensuring stress free and simplified car rental.
23 Jan 2013 14:03
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
By Vanessa Clark 23 Jan 2013 11:54
As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
By Chamendran Naidoo 23 Jan 2013 11:48
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
By Petros Kondos 23 Jan 2013 11:27