In order to earn the attention of consumers, brands need to create experiences that they can share...
As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...
If the term 'Black Twitter' leaves you scratching your head, you're not alone...
Ignite! was a session of TED-style turbo-charged talks with an innovative twist that ended off the 2016 SABC Education Innovation Summit with a definitive bang. Here's what you missed from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)...
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...
The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...
The Advertising Standards Authority of South Africa (ASA) has sanctioned Zululand Fever, a title owned by Natal Witness Printing and Publishing Company, a Media 24 operation. The complaint was laid by rival publication, the Zululand Observer.
Glenda Nevill 12 Dec 2012
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.
Estelle Nagel 12 Dec 2012
We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.
Rolf Akermann 12 Dec 2012
The thought occurred to me the other day when I was reading about the pathos of the national broadcaster canning a programme because the ANC wasn't invited, that good old aunty SABC is partially alive to the sound of cell phones and landlines.
Chris Moerdyk 12 Dec 2012
NEWSWATCH: IOL reports that editorial control of all talk shows that deal with politics and governance have been subordinated to news and current affairs, apparently to "ensure SABC policies on objectivity, accuracy, fairness, impartiality and balance are adhered to". Meanwhile, the Metro FM show on Mangaung has been aired - with all parties present, reports Mail & Guardian. Not all the listeners were totally won over, it seems.
Rod Baker 12 Dec 2012
Corruption Watch will be joining forces with the popular and outspoken young animator Mdu Ntuli, creator of the Izikhokho Show and the animator of the controversial Fish and Chips commercial, recently banned by the SABC, to urge South Africans to speak up and report on corruption.
12 Dec 2012
Adam Howard has just returned to South Africa from Rome and Greece as Musical Director for William Kentridge's world tour of "Refuse the Hour."
Howard Audio 11 Dec 2012
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
FCB Africa 11 Dec 2012
The Protea Primary in Bonteheuwel, Western Cape, will close after 50 years of teaching, as part of the centres affected by the Western Cape Education Department's decision governing small and poorly performing schools. To cheer up the children and staff, RamsayMedia delivered Christmas hats, party packs and presents.
11 Dec 2012
The top 20 of streams and downloads had been announced by simfy Africa, described as South Africa's first legal music streaming service. This diverse play list includes some of the hottest new releases of the year, all featured onsite on the day of international release and South African favourites.
11 Dec 2012
The Trans Agulhas Challenge, described as one of the world's toughest inflatable boat races, see two Capetonians David Kalis and Phillip Buffiet entering to create awareness for The City Mission, a charity focusing on the plight of impoverished communities in the Western Cape.
11 Dec 2012
Rolex has announced it will become a major long-term partner of Formula 1 from 2013, as Official Timekeeper and Official Timepiece, keeping up its tradition of fast cars and high-end brands. In this capacity, it will give the time in different locations during each Grand Prix. The logo will also be positioned around the circuit and at several corners during Formula 1 races and its presence will develop over the coming seasons.
11 Dec 2012
Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena.
Mortimer Harvey 11 Dec 2012
In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.
Thomas Oosthuizen 11 Dec 2012
In commemoration of fourteen years as South Africa's first and only free-to-air commercial TV station, e.tv will unveil a re-imaged brand identity that will come into effect from Tuesday, 1 January 2013.
e.tv 11 Dec 2012
As we engage in a century where everyone is not only a global citizen, but a valuable "Brand in Waiting," we begin to understand that the Internet Revolution is in fact the Industrial Revolution of our time.
icandi CQ 11 Dec 2012
Egg Films' Bruno Bossi recently travelled to Namibia to direct the latest Hunter's commercial, Chase the Heat. Conceived by 140 BBDO's creative team of Ross Nieuwenhuizen, Michael Pearson and Ivan Johnson, the commercial takes the Hunter's campaign further, faster.
Egg Films 11 Dec 2012
If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.
Rose Setshoge 11 Dec 2012
NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready.
Rod Baker 11 Dec 2012
A hacker has claimed responsibility for disrupting SA's Department of Social Development's website and hacking those of the National Planning Commission and the National Population Unit.
11 Dec 2012
Jacaranda FM has moved to its new studio in Midrand, facing the N1 between New Road and Olifantsfontein, after 13 years in Centurion.
10 Dec 2012
Following the launch of their Baobab Suite (MBaaS) digital content distribution platform and app development framework for newspapers wanting to go digital, the Afrozaar.com team has not stopped promoting the need for a focus on mobile app sustainability.
Afrozaar 10 Dec 2012
It is not surprising happiness at work is linked to increased productivity, a significant decrease in sick leave and increased confidence. The December 2012 issue of Destiny magazine featured the findings following six years of extensive global research from the iOpener Institute for People and Performance (IPP).
Ndalo Media 10 Dec 2012
More than half (53%) of adult South Africans and 52% of ANC supporters agree that the future of the ANC is uncertain because of the leadership issues within the party. Only two in every ten ANC supporters (19%) disagreed.
Ipsos 10 Dec 2012
For the third year in a row since the Rand Show's relaunch and repositioning in 2010, the Greater Johannesburg Business Chamber has given its full endorsement to South Africa's biggest consumer exhibition.
The Rand Show 10 Dec 2012
The traditional creative team of Art Director and Copywriter, which has ruled advertising since television emerged as the dominant medium in the 1950s, is about to get the heave-ho.
Gloo 10 Dec 2012