Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
Grapevine Communications' managing director, Marie Yossava, has attained the internationally recognised accreditation certification for PR practitioners, called the APR (Accredited in Public Relations), cum laude.
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
Having initiated the internationally celebrated SAB Zenzele BBBEE share ownership scheme for its large taverner community, beverage giant SAB is intent on communicating clearly to its new business partners.
First published as the Natal Mercury and Shipping and Commercial Gazette on 25 November 1852, with a print run of just 300 copies, today The Mercury is one of the most well-loved newspaper brands in South Africa.
Gauteng HOMEMAKERS Expo, for the fifth year in a row, was voted the Best Consumer Exhibition of the Year in the category for large exhibitions over 12 000m² at the 2012 annual EXSA (Exhibition Association of Southern Africa) Awards.
On Wednesday evening EXSA celebrated this year's award winners at a glittering ceremony held at Montecasino. The EXSA Awards evening - the "Oscars" of the industry - brought together over 350 guests including industry leaders from all over the country to celebrate the incredible stand designs in various categories.
19-year-old film student Trevor Stuurman has been named the winner of the Elle Style Reporter search in association with BlackBerry. Cape Town-based Stuurman will now have the opportunity to report on South African style on the Elle digital platforms and travel abroad to hone his eye for style.
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
The refreshed designindaba.com website, launched late last week, now has updated software to ensure an enhanced, enjoyable and integrated user experience. The website features articles, videos and image galleries, for insight into global trends in design, innovation and creativity.
In its ongoing quest to improve customer service‚ Telkom on Thursday, 22 November, unveiled a free mobile application to enable its clients to‚ among other things‚ log a technical fault related to their telephone lines and internet connection.
There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.
I recently took over the helm at Ahoy Employ, having no experience in the recruitment sector, at all...The basics of recruitment are pretty easy to find online so I am now kind of familiar with the workings of the recruitment business and with industry specific terms. If you're a recruiter or employer looking for the latest recruitment trends and developments, let me share my top 10 shortlist of technologies and companies that I'll be following in the years to come.
Tensions among directors of the SABC spilled out into the open on Tuesday, 20 November 2012, when the national broadcaster's suspended chief financial officer, Gugu Duda, moved to accuse the board of poor governance practices.
Egg Film's Kim Geldenhuys recently directed Nedbank Private Wealth No Stone Unturned. The commercial was shot on location in Morocco at Ait Benhaddou, a fortified city and UNESCO World Heritage Site that has hosted films like Gladiator and Prince of Persia.
Companies that want to evolve into truly social enterprises must look beyond tracking keywords and towards building a deeper understanding of the meaning and tone of social conversations in their online reputation management (ORM) strategies.
Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.
On 21 November 2012 members of the NCOP ad hoc committee voted to finalise a Bill that, according to Right2Know, still carries the fingerprints of the securocrats who have remained the 'hidden hand' behind this process from the start. The ANC used its numerical majority to force the Secrecy Bill one step closer to becoming a Secrecy Law.
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Velocity Films has been shortlisted for Production Company of the Year on shots.net for work by directors Greg Gray, Anton Visser and Gregg Bailey. In addition, Greg Gray's FNB 'Dog' has been nominated as TVC of the Year.
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.
The brain is found to be far more "plastic" than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or "maps" when learning, like memorising the dialogue of a play or learning to play the guitar. Brands map themselves in memory structures in a similar manner at various quality and quantity levels.