The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
Online consumer confidence in South Africa increased by one point to 78 in the third quarter of 2012 but remains flat when compared year-on-year (Q3 2011) according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Issued by Nielsen 14 Nov 2012 11:25
The SABC is extending its coverage of the Marikana Commission of Inquiry's sittings in Rustenburg by providing a live stream on the SABC News website www.sabc.co.za/news, as well as on the SABC News YouTube channel.
14 Nov 2012 10:55
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.
Issued by 34 14 Nov 2012 10:35
Popcorn Cinema Advertising's flagship cinema, Nu Metro Montecasino, has undergone renovations over recent months and now boasts sleek and modern décor that is illuminated with multi-coloured lighting creating a contemporary ambience throughout the cinema.
Issued by Popcorn Advertising 14 Nov 2012 10:33
It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.
Issued by Wetpaint Advertising 14 Nov 2012 10:22
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.
Issued by Ireland/Davenport 14 Nov 2012 10:16
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
Issued by TBWA 14 Nov 2012 10:00
Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.
Issued by Digital Fire 14 Nov 2012 09:57
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012 09:42
Life Talk, an NGO focused on creating awareness about life's challenges, staged a surprise flashmob of around 100 youth from various communities around Cape Town that entertained the crowd at the Flagpole Terrace with five minutes of choreographed dance and music. (video)
14 Nov 2012 09:29
Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.
Issued by The 2014 Rand Show 14 Nov 2012 09:29
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the ninth Thought Leadership Digibate that will focus on research that yield results in Africa. The event will be held on Friday, 30 November 2012, in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am.
14 Nov 2012 09:09
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Issued by Millward Brown 14 Nov 2012 09:08
Theodore Yach, South Africa's ultra-swimmer has his autobiography, In My Element, nominated for an international award by the 2012 World Open Water Swimming Association (WOWSA) in its Offering of the Year category.
14 Nov 2012 08:06
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
By Louise Robinson 14 Nov 2012 07:46
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
14 Nov 2012 07:21
The first official inauguration of Table Mountain as one of the New7Wonders of Nature will take place on Saturday 1 December 2012 on Tafelberg Road, at the foot of the mountain. A public inauguration will take place during the City of Cape Town's free concert taking place at the Grand Parade on Sunday 2 December.
14 Nov 2012 07:06
Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)
14 Nov 2012 06:02
The North Gauteng High Court ordered three private companies to allow a City Press journalist to view and make copies of the lists of shareholders or members of the companies. The South African National Editors' Forum (Sanef) welcomes the ruling which effectively ensures greater transparency in the country's business affairs.
13 Nov 2012 13:05
The first events of TheRoom, a series of exclusive peer-to-peer roundtable events, will focus on digital and online and will be held in Cape Town and Gauteng during 2013.
13 Nov 2012 12:24
What a coup for Gisèle Wertheim Aymés to have snapped up Stuff magazine's licence - and it's also heartening news for independent publishers and media owners. Going with Wertheim Aymés is Stuff editor Toby Shapshak, who has overseen the growth of this little star of a magazine since its launch in SA in 2007.
By Gill Moodie: @grubstreetSA 13 Nov 2012 11:45
The Universal Church of the Kingdom of God's "Where U going?" event, held at Cenacles of the Holy Spirit in Durban, Cape Town and Soweto, posed the question: "Are you sure where you are going is where you belong?"
Issued by Universal Church of the Kingdom of God 13 Nov 2012 11:13
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.
Issued by The Jupiter Drawing Room Cape Town 13 Nov 2012 10:43
Creative digital agency, So Interactive, has delivered a new online community platform designed specifically for WiEBE, Women in Engineering and the Built Environment, an organisation committed to the ongoing support and development of women pioneering a path of gender equality in the engineering industry.
Issued by So Interactive 13 Nov 2012 10:13
12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.
By Daryn Smith 13 Nov 2012 10:13
The Momentum 94.7 Cycle Challenge, which takes place on 18 November 2012, has a new TV broadcast partner, e.tv, that will broadcast the annual race live.
13 Nov 2012 10:01
DQ&A's portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now, for their existing DoubleClick for Advertisers (DFA) clients, they offer DoubleClick Search and can set up, monitor and report on search accounts.
Issued by DQ&A Media Group 13 Nov 2012 09:55