It's 2018 and if your company is not thinking about embracing the global paradigm towards customer centricity, then you should spend your remaining profits on building a time machine. You'll need it to review all the moments that lead to your demise...
Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...
Online consumer confidence in South Africa increased by one point to 78 in the third quarter of 2012 but remains flat when compared year-on-year (Q3 2011) according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.
It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.
Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
Life Talk, an NGO focused on creating awareness about life's challenges, staged a surprise flashmob of around 100 youth from various communities around Cape Town that entertained the crowd at the Flagpole Terrace with five minutes of choreographed dance and music. (video)
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Theodore Yach, South Africa's ultra-swimmer has his autobiography, In My Element, nominated for an international award by the 2012 World Open Water Swimming Association (WOWSA) in its Offering of the Year category.
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
The first official inauguration of Table Mountain as one of the New7Wonders of Nature will take place on Saturday 1 December 2012 on Tafelberg Road, at the foot of the mountain. A public inauguration will take place during the City of Cape Town's free concert taking place at the Grand Parade on Sunday 2 December.
Most people think good writing flows easily and effortlessly on first draft. Nothing could be further from the truth. Harry Shaw said: "There is no such thing as good writing. There is only good rewriting."
The North Gauteng High Court ordered three private companies to allow a City Press journalist to view and make copies of the lists of shareholders or members of the companies. The South African National Editors' Forum (Sanef) welcomes the ruling which effectively ensures greater transparency in the country's business affairs.
What a coup for Gisèle Wertheim Aymés to have snapped up Stuff magazine's licence - and it's also heartening news for independent publishers and media owners. Going with Wertheim Aymés is Stuff editor Toby Shapshak, who has overseen the growth of this little star of a magazine since its launch in SA in 2007.
The Universal Church of the Kingdom of God's "Where U going?" event, held at Cenacles of the Holy Spirit in Durban, Cape Town and Soweto, posed the question: "Are you sure where you are going is where you belong?"
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.
Creative digital agency, So Interactive, has delivered a new online community platform designed specifically for WiEBE, Women in Engineering and the Built Environment, an organisation committed to the ongoing support and development of women pioneering a path of gender equality in the engineering industry.
12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.
DQ&A's portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now, for their existing DoubleClick for Advertisers (DFA) clients, they offer DoubleClick Search and can set up, monitor and report on search accounts.
The Wedding Expo has joined forces with PinkDrive to provide free clinical breast cancer tests at its 2013 shows, and to promote the Pink Bride competition, which helps spread breast cancer awareness and education.
After appearing before the Complaints and Compliance Committee (CCC) yesterday, 12 November 2012, the Freedom of Expression Institute (FXI) and the South African Broadcasting Corporation (SABC) issued a joint press statement concerning their finalised settlement negotiations.
Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.