The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word speech...
"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed...
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...
No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...
Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters...
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse...
Once a year the 'certifiable' meet just off Google's campus in Mountain View, San Francisco and share new developments with like-minded visionaries with a passion for the user journey and website optimisation through Google Analytics.
By Anne Scharlow 31 Oct 2012 10:35
Following its success in handling the first South African Rewind Festival at Kingspark Stadium, Durban in February 2012, Prosound will bring the SS Stage direct from the Glastonbury Festival for the second Rewind Festival at SuperSport Park Centurion on 3 November.
31 Oct 2012 10:31
As part of the continuous commitment towards breast cancer awareness, staff members at HDI Youth Marketeers joined the pink movement for Women's Month to promote the cause. The Pick n Pay Women's Walk is a series of nationwide 5km walks to raise funds to support free cancer screening and health advice in local communities.
Issued by HDI Youth Marketeers 31 Oct 2012 10:15
Qualified applicants are invited to apply for the 2013 Business and Arts South Africa intern programme, supported by Rand Merchant Bank (RMB). The programme is designed to allow a new graduate the chance to immerse him or herself in all aspects of arts administration.
Issued by Business and Arts South Africa 31 Oct 2012 10:12
AfriGIS developed the Census Progress Watch System for Statistics South Africa (StatsSA). The solution was launched on 10 October 2011 and was used for the duration of the 2011 South African Census (until 31 October 2011) to monitor the progress on a day-to-day basis.
Issued by AfriGIS 31 Oct 2012 09:52
The Financial Call Centres Conference and Exhibition, to be held on 14-15 November at Indaba Hotel in Fourways, Johannesburg, will focus on the changing face of the contact centre and will teach professionals and companies in the industry how to utilise these new opportunities to enhance their customer service experience.
Issued by Trade Conference International 31 Oct 2012 09:42
Engen's Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year.
Issued by FCB South Africa 31 Oct 2012 09:20
Isolezwe journalist, Charles Khuzwayo, was honoured with the Best Journalist in the print category at the South African Traditional Music Awards (SATMAs) held at the East London International Convention Centre, on Saturday, 27 October.
Issued by Independent Media 31 Oct 2012 09:08
At a recent UCT Graduate School of Business Distinguished Speaker's Programme, Wilter du Toit, CEO of Virtual Mobile Technologies warned South African business leaders and marketing professionals that the temptation to follow developed market trends when designing marketing campaigns or deciding how to improve business processes through the adoption of mobile devices is strong but misleading.
31 Oct 2012 07:48
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.
By Tony Sham 31 Oct 2012 06:41
A great idea and the necessary resources to start a business are no guarantee of success. So many have had a sound idea and have executed it passionately and into the right market, but still found themselves as one of the nine out of ten small businesses that fail. What could have gone wrong?
By Abram Molelemane 31 Oct 2012 06:05
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
By Ann Druce 31 Oct 2012 05:32
The South Africa Publication Forum's Corporate Competition, which rewards excellence in internal and external corporate communication media, awarded Vital Health Foods' publication, Vitalise, four mentions in its annual awards.
30 Oct 2012 15:17
MTN reportedly delivered a satisfactory set of results for the quarter ended 30 September 2012, increasing subscriber numbers by 3.8% to 182,7 million. The company's performance was underpinned by solid operational management and the rollout of appealing value propositions despite aggressive pricing competition, regulations and economic challenges across the different markets in which the group operates.
30 Oct 2012 13:59
Synergize, a leading online marketing agency in Cape Town, has seen an insurgent boom in the last two years. Its founder, Chris Corbet, is stepping down as CEO after 11 years of dedicated service to the digital industry, and the company's current Managing Director, Shaune Jordaan, is stepping into the role of Chief Executive Officer.
Issued by Synergize Online 30 Oct 2012 12:08
Hailed as Africa's top meeting place for human resources, education and training, The Star HRD Expo 2012 opened its doors and rolled out the red carpet to the industry and public at large, from 9 to 11 October, at The Sandton Convention Centre, Johannesburg.
Issued by IIR BV SA 30 Oct 2012 11:38
The recent ad campaign for the new product line from Prominent Paints, Evolve, has been created by human.kind. The agency began by developing the product name, as the paint is 100% lead free, contains zero solvents, is 70% organic and has zero VOC (Volatile Organic Compounds), which normally are given off by new coatings and adhesives in the form of in the form of harmful gases.
30 Oct 2012 11:27
If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. When it comes to branding, the more surface area and visibility, the greater the exposure!
Issued by Right Stuff 30 Oct 2012 10:38
The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."
30 Oct 2012 09:18
The Bookmarks Awards, which is taking place on 1 November 2012 at Artscape Opera House in Cape Town, will be hosted by award-winning comedian Riaad Moosa (@RiaadMoosa). The awards celebrate the icons and innovators who lead the digital industry.
30 Oct 2012 08:38
Media and commentators are eager to focus on "perceived battles" in the ANC ahead of its elective conference in Mangaung, instead of the party's policies, President Jacob Zuma said yesterday.
30 Oct 2012 08:27
The Sebata Group of companies won the Van Ryn's Black Business Quarterly (BBQ) Award for Best Established Black Business at a red-carpet event last Friday. Altogether, the awards included 14 categories, amongst others the best-established business, best established SMME, the platinum visionary award, businesswoman and businessman of the year and one for young achievers.
30 Oct 2012 08:01
The SABC won seven PROMAX Muse and BDA Isis Awards at the annual PROMAX/BDA conference held on 26 October in Sandton. These awards recognise the creative talent required to produce on-air material to assist broadcasters to attract and retain viewers.
30 Oct 2012 07:55
Kim Skildum-Reid, who has 27 years' experience in corporate sponsorship, will present two webinars on developing sponsorship offers and managing sponsorship sales in early November 2012.
30 Oct 2012 07:49
Stan Katz has released his book, entitled Radio Advertising. A sound investment. 10 key principles for maximising returns, which is out now at booksellers and online at kalahari.com and mybooks.co.za at a recommended retail price of R159.95.
30 Oct 2012 07:17
The seventh edition of DISCOP Africa, which takes place at the Sandton Convention Centre from 31 October until 3 November 2012, has the SABC as its media sponsor. The expo brings people actively involved in the development, funding, production, programming, branding, marketing, licensing and merchandising of audiovisual content across all distribution platforms in 55 African countries.
30 Oct 2012 07:12
The South African Traditional Music Achievement (SATMA) Awards winners for 2012 have been announced. The Awards were launched in 2005 to promote, preserve, uplift, develop, stage multicultural exchanges, honour and award traditional musicians across racial and ethnic background.
30 Oct 2012 05:33