CANNES, FRANCE: The final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony. South Africa was represented in the Branded Content & Entertainment, and Film Lions categories.
Ogilvy Cape Town won Gold in the Branded Content & Entertainment category for their "Be The Coach" for SAB, and King James Cape Town won Bronze in the Film Lions category for their "Sir Sneaky" for Santam.
Of the 3475 entries in the Film category, the jury, led by Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, shortlisted 257 entries of which 11 were awarded Gold, 19 Silver and 39 Bronze Lions. The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry 'Back to the Start' for Chipotle.
Creative Artists Agency Los Angeles also took the first-ever Branded Content & Entertainment Grand Prix for 'Cultivate Campaign' for Chipotle. During the ceremony, the inaugural Lions were presented by jury president Avi Savar, founder and chief creative officer, Big Fuel. 800 entries from 52 countries were received into this category of which 87 were shortlisted and 18 Gold, 13 Silver and 24 Bronze Lions were awarded.
The Film Craft Lions category received 1721 entries, an increase of 30% compared to 2011. Espen Horn, executive producer at Motion Blur, took the helm of the Film Craft jury, which shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris was presented with the Film Craft Grand Prix for its entry 'Bear' for Canal+.
Rob Reilly, worldwide chief creative officer of Crispin Porter + Bogusky, has been presiding over the Titanium and Integrated jury who voted on 517 entries to reach a shortlist of 45, of which 2 Gold, 5 Silver and 7 Bronze Integrated Lions were awarded and 4 Titanium Lions given. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, 'Nike+ Fuelband'. No Integrated Grand Prix was awarded.
The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders - gold Lion winners from across all charities and public services categories ineligible to win a Grand Prix in their own category - the award was presented to Droga5 New York for their entry 'Help I Want to Save a Life' for Help Remedies.
Dan Wieden was presented with the Lion of St. Mark trophy.
Collecting the award to a standing ovation, Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual's long and outstanding contribution to creativity in communications.
Other awards presented at this evening's ceremony were:
Advertising Agency of the Year was given to Wieden+Kennedy Portland. BBH London took second and Ogilvy Brazil were in third place.
Independent Agency of the Year went to Wieden+Kennedy Portland. Runners up were Serviceplan Munich in second place and Jung von Matt Hamburg in third.
The Palme d'Or, given to the most awarded production company, was presented to MJZ USA.
The Network of the Year award was presented to Ogilvy & Mather. Second place went to BBDO and third to DDB.
Also awarded was the Holding Company of the Year which went to WPP. Omnicom was in second and Publicis Groupe in third.
The Advertiser of the Year trophy was presented to Mars Incorporated in honour of their continuous recognition of their inspirational and innovative marketing of their products whilst embracing and encouraging the creative work produced by their agencies. Bruce McColl, chief marketing officer of Mars Incorporated Group accepted the award.
The winners of the Young Lions Film Competition were also announced during the awards, with the Italian team winning the Gold medal, Poland Silver and Chile Bronze. The Young Marketers Competition saw the dedicated jury award Portugal with the Gold medal, Australia with Silver and Canada with Bronze.
In a record-breaking year, the International Festival of Creativity, the week-long event held annually in Cannes, France celebrating creative communications, saw around 11 000 attendees from more than 90 countries, of which close to 25% were from client companies. Throughout the week, over 34 000 pieces of work from across the globe were judged by 15 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included key note speeches from President Bill Clinton and advertising legends Sir John Hegarty and Dan Wieden.
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