"We recognised that big data is becoming increasingly relevant and important for our clients and traditional MI needed to be taken to the next level. Knowing how to extract the right information to help clients understand and get the most value from their travel spend is a vital part of account management," said Paul East, COO UK/Europe & Americas of Wings Travel Management.
"GoData has been designed to provide robust data from a myriad sources, including non-GDS bookings, enabling both our clients and account managers to slice, dice, and manipulate the data to their specific needs," he added. "This means they can dig deeper to identify factors that impact on their programme, which not only affect cost, but also traveller safety. Given the industries in which most of our client base operates, traveller tracking is a critical element of our management programme. GoData enhances our current services with enriched real-time tracking data from multiple sources, to provide our clients with the most up to date information possible."
GoData has been created with user-friendly functionality, including drag-and-drop options. The tool can also schedule customised reports for a specific date or time. It can be conveniently accessed from clients' hand-held devices, tablets, notebooks or PCs, allowing them to retrieve reports on the move, wherever they are in the world.
"During the research stage of the product, we talked to our clients and asked what was paramount to them. Their feedback was simple - they wanted the application to create customised reports, but they didn't want to have to be an IT 'geek' to use the tool," explained Paul East.
"In addition to the intuitive functionality, what also differentiates this reporting tool is the fact that, because Wings operates from a single global database, GoData captures information across all of our wholly owned global operations in the US, the UK, Europe, South America, Africa and the Middle East, so there's no need to aggregate data from various platforms or affiliates," he added.
Key features of GoData include:
