Tibb Health Sciences is creating brand awareness for its ProMan and ProWoman multivitamins amongst its core target market, by strategically branding water coolers at every Planet Fitness Gym through Unlimited's TLC.
The three month campaign with TLC, Unlimited's washroom advertising specialists, provides both a branding and educational platform for the pharmaceutical company.
"By branding water coolers within Planet Fitness gyms, clients are guaranteed an awareness boost of the products amongst a core and sought after target market," says Brett Tucker, joint MD at TLC. "At the same time clients can provide further information about the products through branded A4 frames situated above each water cooler, maximising synergies. These platforms offer clients high impact visibility within the gym environment."