"There is no doubt that the Samsung Business and IT Solutions brands are growing substantially - given our business solutions market offering and of course, our leading market positioning within the retail sector - and it is for this reason that we need to rejuvenate the team and bringing fresh ideas on board and realign our workforce to ensure that we are fostering a culture of skilled professionals who understand the business and retail markets and how to maximise hereon," says Thierry Boulanger, business leader for IT Solutions and Samsung Business at Samsung Electronics.
"The retail sector is still a key priority for us and as a result, we will continue to grow and sustain our momentum in this space with continued efforts in marketing, retail relations and consumer understanding," continues Boulanger. "However, as part of our larger focus for the brand this year, we aim to move strongly into the commercial business sector as well, which we believe will be the growth engine for our business - where our product portfolio supports this premise completely."
The Samsung Business brand encompasses a range of products and solutions from notebooks and monitors to air conditioners and tablets and is focused at the commercial sector as a business solutions provider. Further to this, the retail side of the business will remain substantially focused on driving growth and maximising opportunity within the consumer space - which is a critical market for Samsung considering the continued growth and revenue generated here.
"The new Samsung IT Solutions and Business teams are divided into different market segments to ensure that we are doing just this - servicing the retail sector while building our brand image within the commercial space. This is an opportunity that we believe we can maximise on through innovation and solid delivery," adds Boulanger.
