But, reports Guardian Liberty Voice, "within 24 hours of the South African Broadcasting Company's (SABC) notice that it was removing the commercial from its airwaves, the ad went viral on social media with supporters posting the video on Facebook, Twitter and other social media platforms." The report says that the DA claims that the ruling ANC is behind the ban, "and as the video increasingly goes viral, has stated the ad is making a 'big impact' on the party's election campaign."
First law of advertising success; get your advert banned, have it publicly announced in the news by those who banned it and then see it go viral. Thank you SABC for assisting with the distribution of online advertising.
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