Are the "millenials" the generation that utilities should be focusing on most when it comes to engaging with their customers on issues such as home networking and home energy management? If the findings of two recent studies are anything to go by, then the answer could be yes.
According to a new study from the World Economic Forum and Accenture on "Engaging tomorrow's consumer" on sustainability, the millenials - those born between 1981 and 1995 - present the greatest opportunity for engagement. They are receptive to and engaged in global issues, and they enjoy growing influence and incomes, especially urban Asian millenials.
The Consumer Electronics Association (CEA) has just published a new study showing that the millenials - here also including the "youth millennials" born between 1995 and 1999 - are not only heavy consumers of electronics products, but they also exert considerable influence on family and friends when it comes to buying consumer electronics devices. That includes both the devices themselves and where they should be purchased.
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