Sustainable Development news

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Digital Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Sustainable Development news

Are the millennials the generation to stimulate home energy management?

11 Feb 2013 08:15
Are the "millenials" the generation that utilities should be focusing on most when it comes to engaging with their customers on issues such as home networking and home energy management? If the findings of two recent studies are anything to go by, then the answer could be yes.
According to a new study from the World Economic Forum and Accenture on "Engaging tomorrow's consumer" on sustainability, the millenials - those born between 1981 and 1995 - present the greatest opportunity for engagement. They are receptive to and engaged in global issues, and they enjoy growing influence and incomes, especially urban Asian millenials.

The Consumer Electronics Association (CEA) has just published a new study showing that the millenials - here also including the "youth millennials" born between 1995 and 1999 - are not only heavy consumers of electronics products, but they also exert considerable influence on family and friends when it comes to buying consumer electronics devices. That includes both the devices themselves and where they should be purchased.

Read the full article on
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.