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Ford records sales above industry average
Dealers sold 4085 Fords during February, contributing to 15% growth for company sales over January in a market that declined 3.14%. FMCSA sales grew 33% over February 2012 and were up 22% year-to-date compared to just 9% growth for the industry.
According to the National Association of Automobile Manufacturers of South Africa (Naamsa), the South African new vehicle market finished February on 53 220 units. Light Commercial Vehicles (LCVs) were up 4.7% on the same period last year, while passenger cars were stable, just 0.8% up on February 2012.
Focus smashed the record books
Ford passenger cars took no notice of that stability, especially not Focus. After recording its best sales volume since launch last month, Focus smashed the record books again by posting another all-time record of 596 units.
So, too did Ford's LCV volumes outrun the market, Ranger posting its own all-time retail record of 1784 units in South Africa. Ranger also contributed to the highest wholesale month for the company as exports also outperformed the total market.
"The industry was slightly softer than last month and relatively stable year on year, although February numbers will always show the first true signs of market sentiment for the year," said FMCSA's vice-president marketing, sales and service, Dean Stoneley. "We remain positive for a good overall market picture this year and confident that Ford will capitalise during 2013 as we enter new market segments and continue to sustain demand for our existing range."
Ford will enter new sectors of the LCV market when Transit is launched next month. EcoSport will also attract new customers and the EcoBoost engine family will bolster various Ford nameplates this year.
Top-performing new passenger vehicles (February 2013):
VW Polo Vivo: 2742
Toyota Etios: 2204
VW Polo: 2192
BMW 3-Series: 1075
Toyota Corolla: 1048
Ford Figo: 982
Toyota Fortuner: 927
Nissan Micra: 806
Golf7: 767
Ford Focus: 596
Top-performing new light commercial vehicles (February 2013):
Toyota Hilux: 3500
Ford Ranger: 1784
Chev Utility: 1483
Nissan NP200: 1245
Toyota Quantum: 1209
Isuzu KB: 1108
Nissan NP300 Hardbody: 699
Nissan Navara: 306
VW Amarok: 292
Mazda BT-50: 290
- Toyota Landcruiser PU: 225