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Introducing 'Sweet Beats'

Celebrating women changing the face of Mzansi's music scene.
Strawberry Lips brings you Sweet Beats - South Africa's first online platform dedicated to inspire up-and-coming proudly South African female DJs.
“Like a girl,” a phrase, that historically represented something negative, has been turned on its head over the years and become symbolic of girl power and women’s empowerment in general.

Today, women are going boldly in the direction of their dreams and desires more than ever before - bulldozing stereotypes with a celebratory feminine flair that cannot be ignored.

Strawberry Lips, a brand synonymous with the women empowerment narrative, has for years been at the forefront of supporting women in the music scene - particularly the club DJ. What has for decades been a male-dominated profession and industry as a whole, has steadily morphed - largely due to female DJs making their presence known, felt and respected. The rise and rise and rise of female DJs has seen the birth of heavyweights who have, in turn, paved the way for upcoming talents with aspirations in the music field.

Introducing Sweet Beats

In an effort to continually fly the girl power flag high, Strawberry Lips presents Sweet Beats. Sweet Beats is a unique music property that creates a platform of sharing and tips - all in the name of mentorship and upliftment. Sweet Beats is a monthly online showcase of female DJs - aptly referred to as the Sweet Beats Sistaz. The online showcase will feature the DJs well known and upcoming alike - bringing valuable insights and information to aspiring female DJs and ladies in general. The movement, aimed at motivating and empowering, will see these influentials share their tips and life experiences in a twelve-part interactive series. The Sweet Beats Sistaz, from all over the country, will also host quarterly nationwide events.

Meet the Sweet Beats Sistas

Strawberry Lips has handpicked 12 ladies who have created names for themselves in the music and nightlife scene, becoming forces to be reckoned with. Kia Johnson, DJ Kimmy K and Roxanne Kali will be representing Cape Town, DJ Happygal, Cndo and DJ Carly O have joined on behalf of the Durban leg and Johannesburg’s Sweet Beats Sistas include deck duo The Brownies, Buhle Moletsane, Lady Amar, Ayanda MVP, Lamiez Holworthy and DJ Vinyl Angel. These leading ladies in the campaign include women from all walks of life with one thing in common - the love for music.

“The Sweet Beats sessions are not just a platform to unearth, inspire and mentor fellow DJs within the music community - every woman has dealt with their own challenges and more importantly victories, so these ladies can inspire us to pursue our dreams. Strawberry Lips is all about the ladies, so everyone can expect interactive and engaging content and discover new South African music talents,” commented Strawberry Lips Marketing Manager Vanessa Nel.

The sessions will see three Sweet Beats Sistaz hosting a luscious night of good music, dance and drinks and it all kicks off in Johannesburg. Fans will also get the chance to see the ladies and hear their stories like never before with online live streams and Q&As: sharing the how, what and why of the music industry for a female DJ.

To find out more follow Strawberry Lips and Sweet Beats online and stay abreast of all updates and competitions.

Be part of the social media conversation:

Hashtags: #SweetBeats #StrawberryLipsTequila

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Offlimit Communications
Offlimit is an award winning experiential marketing agency that aims to move businesses and brands forward.