Brand News news

South AfricaYour industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Brand News news

Engen signs strategic partnership with Kenya Independent Petroleum Dealers Association

18 Dec 2012 09:07
Engen has struck a large supply deal in Africa with the Kenya Independent Petroleum Dealers Association (KIPEDA), paving the way for a fairer pricing system in Kenya.
Under the deal, the company will supply fairly priced fuel and lubricants and technical support to service station operations, to independent dealers with no links to motor oil companies. The move will end unfair and discriminatory trade practices at depots as well as erratic supply, thereby safeguarding indigenous Kenyan petroleum enterprises. "The deal assures Kenyan independents and indigenous businesses of efficient and easy access to quality petroleum products, at a fair and competitive price" said Engen Kenya's MD.

Independent local Kenyan dealers currently operate more than 500 sites - making up half of the retail petroleum sector and KIPEDA's chairman, Engineer Kariuki, saw a way to leverage the strength of its members to its collective benefit by suggesting the strategic partnership with Engen. "The deal will help us overcome erratic fuel and lubricants supply, uneconomic price margins, lack of access to quality products and other constraints," he added.

The agreement makes group the largest oil retailer in East Africa's biggest economy.

The group is also the official oil partner at PetroForum Africa - a business networking event for the petroleum retail industry - which takes place in Cape Town, 4-6 March 2013.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.