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AdVantage awards magazine, editor excellenceThe annual AdVantage ADmag Awards were awarded to consumer and custom magazine editors at the vibrant Moyo restaurant, Zoo Lake, in Johannesburg yesterday, Thursday, 7 May 2009, including an inaugural Lifetime Achiever Award which went to Jane Raphaely and the new AdVantage/Bizcommunity.com Innovative Digital Publishing Award to www.yourparenting.co.za.
The AdVantage ADmag Awards, an accolade for magazines in the consumer and custom magazine category in South Africa, recognise the editorial skill of the editors in steering their magazine brands to publishing success. The emphasis is on editorial strategy, content, innovation and excellence. Judging took place in March over two days. Ninety one magazines entered the 18 print magazine categories. There were 15 entrants in the new ADmags Innovative Digital Publishing award, in association with Bizcommunity.com, to recognise the publisher which has successfully launched an online edition of the magazine title. Factors such as navigation, design, content focus, interactivity and reach were taken into consideration during the voting procedure. AdVantage's new editor, Louise Marsland, congratulated all the ADmag winners which demonstrated the high standards of magazine print publishing in South Africa, and paid tribute to her team as well as Tip Publishing, which conceptualised the redesign of AdVantage. AdVantage main awards Lifetime Achiever: Jane Raphaely. What the judges said: “Jane Raphaely has consistently pushed the boundaries in publishing, standing up for what she believes in. She is brave, a visionary and a true doyenne of this industry, producing world-class magazines.” (Full tributes to her from industry peers will be carried in the May issue of AdVantage in a showcase tribute). Publisher of the Year: Media24 What the judges said: “Media24 produces consistent excellence in publishing and is currently leading in the digital application of its magazines.” Editor of the Year: Sumien Brink What the judges said: “Sumien produces world-class publications that are consistently excellent.” Brink is editor of Woolworths Taste and current editorial director of both Visi and Plascon Colour. Newcomer of the Year: Bravo! What the judges said: “Vibrant, challenging, beautiful, entertaining, pushes boundaries, a great read.” Magazine of the Year: Move! What the judges said: The judges singled out Move as opening up a new target market, almost doubling circulation, and at R5 it is the cheapest woman's title. “Move has gone into a target market where there wasn't necessarily a magazine reading culture.” Best International Title: Psychologies What the judges said: “Fulfills a unique niche.” Category awards Travel Gold: SA Country Life and Weg!/Go! Youth Culture Gold: NAG Silver: Hip 2B & Salt Water Girl Lifestyle Gold: Real Simple Silver: Eat In and Eat Out Arts & Entertainment Gold: Bravo Format supplements Gold: Business Day Wanted Business Gold: Fin Week Silver: Entrepreneur Sport Gold: Sports Illustrated Silver: Golf Digest and Bicycling Parenting Gold: Fit Pregnancy Silver: Your Pregnancy Female 24-35+ Gold: Cosmopolitan and Move! Décor & Home Gold: Visi Silver: Tuis & Home and SA Garden/SA Tuin Paleis Female 35+ Gold: Sarie Silver: Femina Custom Gold: Plascon Colour Silver: Woolworths Taste General Interest Gold: Huisgenout, You Silver: FairLady Health & Wellness Gold: Psychologies Innovative Digital Publishing (with Bizcommunity.com) Gold: Your Parenting (Your Baby, Baba & Kleuter, Your Pregnancy) (www.yourparenting.co.za) Silver: Shape SA & Sport Illustrated (www.shapemag.co.za and www.sportsillustrated.co.za)
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