Many Midrand commuters were in a state of distress recently following the traffic mayhem associated with the Mall of Africa opening. Vespa SA leveraged this 'traffic apocolypse' in an attempt to prove the efficiency of two-wheeled commuting.
The opening of the mall was met with frustration when hundreds of commuters were forced to sit in traffic for up to eight hours. Pitting two wheels against four, a Vespa went up against a car to the new mall to try and purchase a Krispy Kreme doughnut. Leaving from Melrose Arch at 3pm, the Vespa arrived in fifteen minutes while the car was still stationary in gridlocked traffic over an hour later.
According to Vespa SA's MD Andy Reid, rising congestion levels in outlying, developing areas, such as Midrand, as well as fuel costs involved with longer commutes are some of the reasons to swap four wheels for two.
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