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Discovery Sport Industry Awards shortlist announced
The Discovery Sport Industry Awards rewards the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.
The shortlist for 2014 includes campaigns and brands from a wide range of sports - including rugby, football, cricket, mixed martial arts, cycling, athletics, golf, basketball, boxing and horse racing - and some of the world's most renowned brands. The financial services sector is once again well represented with multiple nominations for Absa and Nedbank and a shortlisting for Standard Bank's AFCON sponsorship. Nike and adidas boast three and five places on the shortlist respectively, while other multiple shortlisters include EFC Africa, Castle Lager, SuperSport and the DHL Stormers.
Judging process
Key industry figures gathered at independent adjudicator Deloitte's offices in Johannesburg for hours of intensive judging across two days, analysing and debating the merits of a record number of entries and producing a list of nominees representing the very best that the South African sport industry has to offer. The entire process was overseen by Deloitte to ensure absolute transparency.
"The standard of work produced by the South African sport industry continues to improve year-on-year, and to make the official shortlist for the Discovery Sport Industry Awards is a huge achievement. To make this shortlist, a brand or agency must be producing genuinely innovative and industry-leading work," said Bob Skinstad, chairman of the judging panel.
"Congratulations to all those shortlisted - and I look forward to celebrating with the winners at the awards ceremony on 13th February."
The nominees listed below will now eagerly await the announcement of the winners in each category at the most respected and prestigious sport industry event in Africa. Each year the Discovery Sport Industry Awards ceremony attracts more than 1,200 guests, including sportsmen and celebrities such as Lucas Radebe, Cameron van der Burgh, Hashim Amla, Marcel Desailly, Heyneke Meyer, Shashi Naidoo, Jacques Rudolph, Elana Meyer, Neil McKenzie, Kerry McGregor, Jomo Sono, Roxy Louw, Butch James, Nicole Flint, Mark Fish, Doctor Khumalo, Natalie Du Toit, CJ Van Der Linde and many more.
Discovery Sport Industry Awards 2014 shortlist:
Sport Agency of the Year sponsored by Gallo Images
Brand inc Creative Group
EXP South Africa
Levergy
Openfield Marketing
Playmakers Sponsorship
Best Sponsorship of a Sport Event or Competition sponsored by 26 Degrees South
Absa Premiership
adidas - Old Mutual Two Oceans Marathon
Castle Lager Incoming Series
Gary Player Invitational presented by Coca Cola
Nedbank Cup
Standard Bank - AFCON
Sport Brand of the Year
adidas South Africa
EFC Africa
Kaizer Chiefs Football Club
Nike
The Proteas
The Sharks
Best use of Digital Communications in Sport
Absa - The Human Spirit
Blue Bulls
DHL Stormers
EFC Africa
Nedbank Ke Yona Team
The Sharks
Sport Participation Event of the Year
Absa Cape Epic
Cape Argus Pick n Pay Cycle Tour
Comrades Marathon
J.P Morgan Corporate Challenge
Nike We Run Jozi 10K
Old Mutual Two Oceans Marathon
TV Sport Commercial of the Year
Absa - The Human Spirit
SAB Castle Lager - Superfans United
SARU - Springboks Sevens 'Mission Moscow'
SuperSport - FINA World Champs 2013
SuperSport -Unbelievable!
Telkom - Jomo Sono's Wedding
Best Sponsorship of a Sport Team or Individual
adidas - Orlando Pirates: Black is Back
Castle Lager - 20 Years Behind Bafana Bafana
DHL - DHL Stormers
Toyota - Toyota Freestate Cheetahs
Best Use of PR in a Sport Campaign
Absa Cape Epic - Team Absa
EFC Africa Experience
MTN8
Nike We Run Jozi 10K
SARU - Springbok Shirtless Campaign
SRSA - Unite4Mandela
Best Integrated sport Marketing Campaign
Absa - The Human Spirit
adidas Refresh Your Gear
Castle Lager - AFCON Africa United
MTN 8
Nedbank Ke Yona Team
Vaseline Fan of the Match
Sport Development Programme of the Year
The Dreamfields Project
Powerade Performance Sessions with John Mitchell
NBA Royal Bafokeng Jr. Programme
SARU - Vodacom Cup 2013 'Tjovitjo'
Spur School Mountain Bike League
SuperSport Let's Play
Best Live Experience
The BMW Challenge
Cape Town Tens
EFC Africa
KFC Mini-Cricket T20 Kids
Nedbank - Comrades Marathon Spectator & Green Mile
Sansui Summer Cup
Best New Sponsorship
adidas - Old Mutual Two Oceans Marathon
KAYA FM 67KM Relay for Mandela Day
Momentum One Day Cricket
Mutual & Federal Premier Interschools Rugby
Nashua Super 8 Boxing
Ram Slam T20 Domestic Challenge
For more information, go to www.sportindustry.co.za.