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BizTrends 2018

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Sunu Gonera. Filmaker. Storyteller.
#DesignIndaba2018: 'This is Africa's moment'

The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received...

By Louise Marsland 12 hours ago

#DesignIndaba2018: 'Best conference in the world'
#DesignIndaba2018: 'Best conference in the world'

The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration...

By Leigh Andrews 15 hours ago

Is the methodology getting in the way?
Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 12 hours ago

Ross captions this: "Midget Friar Tuck and I enjoying a funeral in the jungle."
#BehindtheSelfie with... Matt Ross

This week, we go behind the selfie with technophile Matt Ross, chief creative officer at King James Digital...

By Leigh Andrews 13 hours ago

PoPI Act could kill more than just spam
PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

By Elizabeth de Stadler 13 hours ago

Proposed copyright amendment bill to be discussed at Creative Industry Imbizo
Proposed copyright amendment bill to be discussed at Creative Industry Imbizo

South Africa's creative industries will be gathering at the University of Pretoria on Saturday, 24 February for the Creative Industry Imbizo where the practical effects of the proposed copyright amendment bill will be discussed...

14 hours ago

New winner selected for David Tlale reality show following dispute
New winner selected for David Tlale reality show following dispute

Following a dispute between fashion designer David Tlale and the original winner of his reality show The Intern, a young Limpopo designer has been announced as the new winner.

14 hours ago

Sliced bread. © Pixabay.
The crossover between human sciences and marketing

Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

By Claire Denham-Dyson 17 hours ago

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.
SA as a launchpad for talking to Africans in Africa

How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa...

By Gau Narayanan 17 hours ago

Five Fingers for Marseilles.
Film screenings at the Design Indaba Festival 2018

A list of specially curated films that will be showcased at this year's Nightscape, at the Artscape in Cape Town, from 22-23 February 2018...

19 hours ago

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 1 day ago

Screengrabs from the ads.
#OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually...

By Brendan Seery 1 day ago

Nunu Ntshingila (regional director of Facebook Africa), Sello Hatang (chief executive Nelson Mandela Foundation) and Nicola Mendelsohn (vice president Europe Middle East & Africa, Facebook) – at the Nelson Mandela Foundation.
Facebook announce three-year partnership with Nelson Mandela Foundation

Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation...

1 day ago

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 1 day ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 1 day ago

Li Edelkoort | Photographer:
The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 1 day ago

The Goddesses of the past and present (Part 1)
The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday...

By Jessica Tennant 1 day ago

Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 1 day ago

Viral video success in 2018
Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 1 day ago

UK retail loyalty programmes suffer from a lack of differentiation
UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

1 day ago

Design Indaba's global graduates. Image credit:  Design Indaba website.
Ten global graduates at Design Indaba

Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...

By Juanita Pienaar 1 day ago

Oprah Winfrey in the The Immortal Life of Henrietta Lacks film. © HBO.
Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

1 day ago

H&M and Woolworths score top marks in customer centricity rankings
H&M and Woolworths score top marks in customer centricity rankings

With economic conditions in South Africa likely to remain weak, the apparel retail industry growth forecast for 2018 is muted...

2 days ago

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 2 days ago

Splash, Department of Water and Sanitation mascot. © screenshot, @DWS_RSA via Twitter.
South Africa's #SaveWater mascot Splash is scarier than the drought

While the City of Cape Town is using apps, Twitter campaigns and Mmusi Maimane's bucket delegation skills to remind South Africans to save water, the nation's Department of Water and Sanitation is taking a - ahem - different approach...

By Andy Walker 2 days ago

Why Black Panther is such a game-changer
Why Black Panther is such a game-changer

For a film industry enthusiast such as myself, I have never once come across a movie so intensely anticipated by folk outside of movie-going culture. I don't even think your cult classics such as the Star Wars franchise have sparked such interest in the general public across the globe.

By Lerato Serumula 2 days ago

Discovery is looking for the next great African filmmaker
Discovery is looking for the next great African filmmaker

Discovery Channels is renewing its partnership with the Jozi Film Festival once again to find its next great African filmmaker...

2 days ago

Ava DuVernay on the 89th Oscars' red carpet in 2017. Original image © Tyler Golden of ABC on . Cropped with #FairnessFirst logo overlay as per Creative Commons terms.
#FairnessFirst: Making modern movies in 2018

While movies have been mainstream for more than a hundred years, diversity behind the lens has been more than a little lacking - hello 2018's top trending TV and cinema industry hashtags, #TimesUp and #OscarsSoWhite...

By Leigh Andrews 2 days ago

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

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