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MAXIM Festival

Our vision is to inspire, educate and reward people at all levels within the marketing, advertising and media industries. Knowledge is power and we want to empower Africa to not only successfully compete with the rest of the world, but also to develop a leading communication industry.

Doogee South Africa

Doogee South Africa is the official importers of the Doogee Smartphone brand and the Azpen Tablet brand. Our mission is to provide great quality products at the best price possible.

Biz Takeout's

Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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James Hurford
How to be a more natural speaker

Marlon Brando is probably the most famous cue card user in movie history. Brando claimed he used to, "Write my lines on actors faces or pinned cue cards on their costumes."...

By James Hurford 1 Oct 2014 14:43

Successful SA Innovation Summit in Cape Town
Successful SA Innovation Summit in Cape Town

Cape Town recently hosted the seventh SA Innovation Summit, which attracted over 700 innovators, investors and scholars and an additional 650 delegates from all over Southern Africa...

1 Oct 2014 14:15

[Biz Takeouts Lineup] 107: IMC Conference Johannesburg 2014
[Biz Takeouts Lineup] 107: IMC Conference Johannesburg 2014

Tune in to the Biz Takeouts Marketing & Media radio show, 2 October 2014, from 9am-10am, as show host Warren Harding chats to Narayan Murthy...

1 Oct 2014 11:41

Help Snapscan make waves for DARG animal shelter
Help Snapscan make waves for DARG animal shelter

Donate to DARG to raise funds to keep the shelter open and you'll stand the chance to win a pair of general admission tickets to Rocking the Daisies...

1 Oct 2014 11:41

Miladys campaign raises funds for children's village
Miladys campaign raises funds for children's village

As part of Women's month, Miladys ran a store window campaign, BeYOUtiful, where customers could add the names of their friends. Those who could not get to a store could also participate online.

1 Oct 2014 10:38

Maggs adds veteran power to POWER 98.7's talk offering
Maggs adds veteran power to POWER 98.7's talk offering

Veteran TV and radio broadcaster Jeremy Maggs has joined Gauteng's commercial talk radio station POWER 98.7...

1 Oct 2014 10:02

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

African Design Magazine launches online
African Design Magazine launches online

African Design Magazine launches online today, 1 October 2014. It is compatible with smartphones and tablets...

1 Oct 2014 09:21

Radiothon raises R1.5m for cancer programme
Radiothon raises R1.5m for cancer programme

ChaiFM's fifth radiothon raised R1,555,005 for the charity DL Link, after it was selected by the station's listeners...

1 Oct 2014 09:10

Marion Scher
Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014 07:38

APO Media Awards winners announced
APO Media Awards winners announced

The African Press Organisation has announced the winners of the 2014 APO Media Award (#APOMediaAward), which celebrates brilliant and inspiring stories about Africa...

30 Sep 2014 14:30

Louise Robinson
You still have mail: Why email campaigns pay off

In this age of realtime advertising, as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: email.

By Louise Robinson 30 Sep 2014 14:05

The benefits of migrating your business operations to the cloud
The benefits of migrating your business operations to the cloud

From providing scalability on demand to empowering the mobility of the workforce, cloud computing offers a host of benefits to both organisations and users. The business case for adopting cloud computing is becoming clear for large organisations, but the path to adoption for SMBs is less clear.

By Francois Smith 30 Sep 2014 13:19

The lack of knowledge transfer in SA business
The lack of knowledge transfer in SA business

Many of us have attended a strategy session or listened to an impressive speaker and longed for a method to absorb all of the knowledge presented in an efficient manner. Gaining knowledge is empowering and creates vast opportunity for improvement and growth.

30 Sep 2014 12:55

Eric Edelstein
Three tips to inculcate a connected tech startup culture

Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

By Eric Edelstein 30 Sep 2014 11:49

Daryn Smith
How inbound marketing improves your corporate sales strategy

One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing...

By Daryn Smith 30 Sep 2014 10:53

Results on tablet penetration survey
Results on tablet penetration survey

The IAB SA and Automated Publishing Services (APS) have released the results of tablet penetration in the South African digital...

30 Sep 2014 10:32

New bilingual isiXhosa dictionary from Oxford University Press SA
New bilingual isiXhosa dictionary from Oxford University Press SA

Last week, the Oxford University Press SA (OUPSA) launched its bilingual isiXhosa dictionary, the first substantial isiXhosa-English bilingual dictionary to be published since 1985...

30 Sep 2014 10:19

WDC 2014 School Design Week project inspires learners
WDC 2014 School Design Week project inspires learners

The Cape Craft + Design Institute's (CCDI) Design Support programme has just run a School Design Week project, an official World Design Capital 2014 project, exposing several thousand high school learners in the Greater Cape Town area to...

30 Sep 2014 09:41

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Strategy needed for community media
Strategy needed for community media

Communications Minister, Faith Muthambi, says South Africa needs a strategy to iron out the challenges facing both community and commercial media...

By Nthambeleni Gabara 29 Sep 2014 11:19

Solutions from The Better Living Challenge on show from October
Solutions from The Better Living Challenge on show from October

The Better Living Challenge was a design competition calling for green and affordable products, systems and services to improve the homes of people living in low-income communities...

29 Sep 2014 10:11

[21 Icons - Season 2] James Matthews
[21 Icons - Season 2] James Matthews

"We need to stop thinking about ourselves in an exclusive way - as a Xhosa, or a coloured, or an Indian - and start thinking about ourselves as South Africans." - James Matthews...

29 Sep 2014 10:00

AddSwitch rebrands to AddSuite, offers programmatic buying
AddSwitch rebrands to AddSuite, offers programmatic buying

Local online advertising solutions company, AddSwitch has expanded its offering and rebranded. It will now be known as 'AddSuite.'...

29 Sep 2014 09:58

Nal'ibali reading-for-enjoyment OOH campaign
Nal'ibali reading-for-enjoyment OOH campaign

The Nal'ibali reading-for-enjoyment campaign's new 'Story Power. Bring it Home.' billboard and communications drive has 500 billboards going up nationwide on 1 October 2014...

29 Sep 2014 09:36

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

By Andrea Mitchell 29 Sep 2014 07:57

Celebrating winners of Loeries Adams & Adams Young Creatives Award
Celebrating winners of Loeries Adams & Adams Young Creatives Award

The 2014 winners of the Loeries Adams & Adams Young Creatives Award, Freda Raubenheimer, art director at Joe Public, and Matthew Pullen, creative director at Ogilvy Cape Town...

29 Sep 2014 07:28

Mike Saunders
Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

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