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IGI

Consumer Insights. Real People, Real Insight, Real Time.

SA Taxi Media

The award winning Sa Taxi Media is your OOH transit partner that brings brands to life, using auditable telematics and strategic geographic segmentation maximising reach and advertising ROI.

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Warren Moss, founder and CEO of Demographica.
#AfricaMonth: Demographica's Warren Moss on the business of B2B marketing

Warren Moss, founder and CEO of Demographica, was the only judge from Africa in the annual BMA B2 Awards, which recognise the top performing Business to Business (B2B) marketers around the world. He shares tips for success in B2B marketing and how they're now set to empower black-owned agencies in the marketing and communication space...

By Leigh Andrews 21 hours ago

(c) Luca Bertolli -
There will always be someone who rains on your parade

We live in a very critical world and the worst of them can be the very people we try to serve. Here, Aki Kalliatakis from Leadership LaunchPad compares his friend George to customers who readily criticise and pick on the smallest details...

By Aki Kalliatakis 17 hours ago

Networking opportunities at Cannes expanded through technology
Networking opportunities at Cannes expanded through technology

Cannes Lions has joined forces with Accenture Interactive, launching new ways to network at the festival...

2 hours ago

Chatbots as part of an integrated customer service strategy
Chatbots as part of an integrated customer service strategy

You can have all your communication channels lined up and ready to go, your agents trained to help via phone, email, SMS, web chat and via social media, but you could be missing a trick...

By Wynand Smit 18 hours ago

"Who's the king?" Burger King's advertising campaign has not been well received by the family of King Philippe of Belgium | ©
'Who's the king?' Burger chain ad angers Belgian monarchy

BRUSSELS - The Belgian royal family on Saturday rapped Burger King over an online advertising campaign suggesting a new "king" for the European nation...

19 hours ago

Brett Wild, Avatar's new ECD.
#Newsmaker: On the Wild side with Avatar's newly-appointed ECD

Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion...

By Jessica Tennant 1 day ago

Jacaranda FM's GM, Kevin Fine, speaking at the Worldwide Radio Summit 2017 (Image provided)
Worldwide Radio Summit reveals technology, human trends

Jacaranda FM's GM, Kevin Fine attended the 2017 Worldwide Radio Summit in Hollywood, California and returned with new information on radio and its trends...

1 day ago

Images supplied.
#OneShow2017: Reflections with Xolisa Dyeshana

I chatted to SA's own Xolisa Dyeshana, CCO at Joe Public and member of the One Club's international board of directors, post-Creative Week for his One Show reflections...

By Leigh Andrews 3 days ago

Götz Ulmer, partner of Jung von Matt in Hamburg, Germany is president of the 2017 Loeries ‘film and radio’ judging panel.
#Loeries2017: Jury president jabber with Götz Ulmer

I chatted to the four recently revealed international jury presidents for the Loeries. First up is Götz Ulmer, partner of Jung von Matt in Hamburg, Germany...

By Leigh Andrews 3 days ago

Why you need design systems for social media
Why you need design systems for social media

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?

By Ernst Lass 3 days ago

#AfricaMonth: Creating our own entrepreneurial opportunities in Africa
#AfricaMonth: Creating our own entrepreneurial opportunities in Africa

Entrepreneur, Abiot Mahlatse Ledwaba talks about the hustle and how he used his skills to create opportunities that helped him strengthen his brand and start his own business...

By Juanita Pienaar 3 days ago

Loeries add Facebook Challenge to Student Awards
Loeries add Facebook Challenge to Student Awards

A new category, the Facebook Challenge has been added to Loeries Africa Middle East's Student Awards...

26 May 2017

Sandy Naudé, CEO of African community media, Independent Media ©
Inma selects new office bearers, includes South African Sandy Naudé

South Africa's Sandy Naudé has been selected as one of the International News Media Association's new board members...

26 May 2017

Myles McDonald, composer and producer at Hey Papa Legend.
The producers' wrap: Myles McDonald of Hey Papa Legend

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Myles McDonald of Hey Papa Legend...

By Leigh Andrews 25 May 2017

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 25 May 2017

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

#NewCampaign: Stop the Cycle
#NewCampaign: Stop the Cycle

The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable...

25 May 2017

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Here are some of the ways you can maintain your WordPress business site to ensure optimal performance...

By Charles Mburugu 25 May 2017

(c) Dmitriy Shironosov -
Financial Mail announces top analysts for 2017

Standard Bank SBG Securities repeats its top ranking for research, with RMB Morgan Stanley, Peregrine Securities and ABSA Capital maintaining their top positions for equities dealing, derivatives dealing and fixed interest securities dealing respectively...

25 May 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

International media groups to discuss fighting fake news
International media groups to discuss fighting fake news

A two-day conference will be held by Wan-Ifra and The Straits Times on fighting fake news on 19-20 June 2017 at the Singapore Management University...

25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

South Africa wins at Inma Global Media Awards
South Africa wins at Inma Global Media Awards

40 Inma Global Media Awards winners were unveiled at the annual awards ceremony in New York this week and South Africa's Independent Media was amongst the winners...

25 May 2017

#NewCampaign: Him, Her & Me
#NewCampaign: Him, Her & Me

In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.

25 May 2017

Film producer and director, Stefano Tealdi
DFM presents pitching programme

10 South African emerging filmmakers will receive the opportunity to hone their pitching skills, presented by the pitching programme, Jumpstart at the Durban FilmMart (DFM)...

25 May 2017

Revamped Iziko Planetarium and Digital Dome offers a unique experience
Revamped Iziko Planetarium and Digital Dome offers a unique experience

The revamped Iziko Planetarium and Digital Dome will finally open the doors of this unique new facility to the public on Saturday, 27 May 2017...

24 May 2017

Images supplied.
The producers' wrap: 7Films

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is 7Films...

By Leigh Andrews 24 May 2017

#NewCampaign: F*ck like a Finn
#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in Sultan's campaign video that has gained a million organic views in Finland alone...

24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

One of these two figures is Taoushiani...
#BehindtheSelfie with... Andy Taoushiani

This week we find out what's really going on behind the selfie with Andy Taoushiani, head of Artifact Advertising...

By Leigh Andrews 24 May 2017

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