Dubbed Farming, the biggest job on earth, the campaign seeks to assist farmers in accessing the latest farming innovations, ensuring soil remains healthy and connecting farmers to high quality, fast maturing drought tolerant seed varieties.
Population grows, land does not. The only way we can ensure that a parcel of land can continue feeding more mouths is to make it more productive through innovation.
At BASF we create chemistry to equip farmers with the skills needed to improve productivity. It is for this reason that we see Farming as the biggest job on earth because our lives begin with eating. The person who produces the food, the most basic of human needs has the biggest job to do. The future for all of us is in the farmers' hands. Making every seed count,” Mbaya added.
The campaign is timely especially in Kenya, coming at a time when recent reports have indicated that the country is struggling to feed its population. According to a Global Hunger Index by the International Food Policy Research Institute, Kenya is among 50 countries where levels of hunger remain serious or alarming, with one in every five Kenyans being undernourished and one in four children being stunted, putting the country marginally ahead of conflict-prone Iraq.
“BASF is working with farmers to keep the soil fertile and fruitful with the right amounts of water and nutrients. Stewarding the land and planning for the future” reiterated Mbaya.
Without technology, food production becomes a herculean task, explaining why BASF is supporting farmers to access innovation, solutions and experts to enable them to improve productivity, increase efficiency, and stay at the cutting edge of their profession to ensure growing demands are met, year after year.
