Advertising agency Lowe SA has announced that CEO Wayne Naidoo is leaving to join a newly formed financial services group that will be rolling out in several markets throughout Africa. In his new position as chief marketing officer, he has a brief to launch and develop the brand across these regions.
During his 15 years at Lowe, where he started as an account manager, Naidoo has filled various roles from account management, to new business development and general management. He has been a force in driving the creative and business reputation of the agency as well as ensuring delivery for the agency's clients.
"I am grateful to Wayne for his strong contribution to the agency and our clients over a considerable period. We all wish him success in his new career choice and role. He will always be welcome in the agency," said Lowe and Partners CEO, Michael Wall.
The management team for Lowe SA remains as Sarah Dexter (MD) with Peter Badenhorst (ECD) in Johannesburg, and Aiden Connelly (MD) with Kirk Gainsford (ECD) in Cape Town. At present there are no short term plans to replace Naidoo.
"My time with Lowe SA has been an incredible experience of growth and challenge. I am grateful for the opportunities it has afforded me. I look forward to my new role in marketing and will remain in close contact with the group," Naidoo said.
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