Through a conscious thought process, the group's board has carefully and thoughtfully selected and identified properties in the region with the goal of ultimately creating a mega tourism circuit, boosting tourism and linking important centres across the region.
Director of Bon Hotels International West Africa, Bernard Cassar says that Bon Hotels’ strategy for Nigeria is to contribute to a holistic view of the country, a holistic view of tourism and hospitality and to establish tourism circuits where required, taking into consideration not just international visitors but the local business traveller too.
With 14 new hotel projects underway and a further 11 being signed, the group is on track to tie up the trade routes linking Nigeria, making life a whole lot easier for commuters both locally and from abroad who are currently having to travel back and forth over long distances to get their business done.
The group has identified and is focused on building a triangular city circuit incorporating trade, city and northern routes that will effectively tie up the trade routes for West Africa running through Nigeria – servicing over 200 million commuters and thereby improving tourism and the economy, the hospitality industry and adding value to each city in which it operates.
The circuits include, from airport to airport, connecting important centres across the region:
Trade Route: Owerri to Enugu, City Route: Asaba to Enuga, Northern Route: Abuja to Yola.
The executive director of Bon Hotel International West Africa, Paul Umoh says that they are adding value in tourism circuits where they believe that it is needed: "Within these routes we are trying to create hospitality ventures and centres of excellence, thereby contributing to the industry in a positive way, creating jobs and boosting tourism."
