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UNITED KINGDOM

Consumer interest in diet foods getting slimmer?

LONDON, UK: As January begins, and many resolute Brits aim to curb the excesses of the festive period by eating healthily, it seems not everyone will be adding diet foods to their shopping list. Indeed, latest research from Mintel reveals some 60% of Brits today say they prefer food that is naturally low in fat or calories and two thirds (63%) of consumers who have dieted over the past three years have done so using reduced calorie foods.

18 Jan 2011