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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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To P or not P?

It is amazing to think that the term 'marketing mix' was first coined way back in 1953; amazing because even today most people in marketing can still rattle off the original 4P's: Product, Price, Place and Promotion...

By Clive Evans 5 Aug 2015 10:50

Beating the digital innovators demands more than mere imitation

Brands that are starting to feel the competitive heat from multinational digital disruptors such as Uber, AirBNB, Amazon and Facebook need to embrace digital innovation as a core business capability...

By Richard Mullins 5 Aug 2015 08:52

[Orchids & Onions] SuperSport scores a goal with rugby ad

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world...

By Brendan Seery 4 Aug 2015 07:43

Whose line is it anyway?

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

By Lerato Tsotetsi 4 Aug 2015 14:00

Latest news

Getting to the heart of the #RAK campaign with #NissanMagic influencers

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers...

By Leigh Andrews 4 Aug 2015 14:00

Building data journalism products with users in mind

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...

By Chris Roper 4 Aug 2015 14:00

Management changes at Gagasi FM

Gagasi FM has made a few changes to the management team following the resignation of Minenhle Nxumalo who was heading up the Creative and On-air Promotions Department...

Issued by Gagasi FM 5 Aug 2015 11:58

Promoted content

Berge Farrell Design unites the Tastic family

Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was time for South African rice brand, Tastic, to receive a packaging design refresh and upgrade...

Issued by Berge Farrell 3 Aug 2015 09:34

Indy Cares

Independent Media staff members throughout the country came out in full force to participate in a number of activities to celebrate Mandela Day in July...

Issued by Independent Media 5 Aug 2015 12:20

New speaker announced for DStv Seminar of Creativity

The Loeries has announced that D&AD CEO Tim Lindsay will be speaking at the DStv Seminar of Creativity, held during the 2015 Loeries Creative Week. Tim joins six other international thought leaders...

Issued by The Loeries 5 Aug 2015 11:59

Gendel launches brand campaign for Special Olympics South Africa

With the objective of raising awareness for the Special Olympics South Africa (SOSA) brand, Gendel has launched a through-the-line campaign called 'Be a hero to the heroes'...

Issued by Gendel Strategic Marketing Group 5 Aug 2015 11:42

Foschini and Relate Bracelets team up for Women's Month

Foschini is aiming to raise R100,000 for women-led non-profit organisation 18twenty8 through the sale of limited edition bags and Relate Bracelets with the theme 'We Are Women, Passionate, Generous, Real', available in store throughout August...

5 Aug 2015 10:00

Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

iProspect South Africa has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a rigorous pitch process which spanned six months...

Issued by iProspect 5 Aug 2015 11:20

SME South Africa celebrates women in business in August!

Visit this month and read inspiring stories and profiles from some of South Africa's most successful female entrepreneurs and businesswomen...

Issued by SME South Africa 5 Aug 2015 10:19

Why independent agencies still matter in South Africa's digital landscape

Are the few independent digital marketing agencies that remain also to be swallowed in their entirety by the large agencies and the big multinationals? Or do they still have unique value to offer to the market?...

By Andre Steenekamp, Issued by 25AM 5 Aug 2015 10:54

Scan Display forges ahead with exhibition builds in Africa

Focusing on major upcoming exhibitions scattered across the African continent, Scan Display opts for innovative and affordable exhibition build options that are easy to set up and transport across the continent...

Issued by Scan Display 5 Aug 2015 10:25

Social media study releases report in September

The executive report of the high profile social media study, organised by Arthur Goldstuck and Michal Wronski, will be presented at the annual Social Media Landscape briefings...

5 Aug 2015 08:05

Are you a credible spokesperson?

I've often been called in to companies to train their top executives to speak to the media, only to find someone on a lower level is the better spokesperson...

By Marion Scher 5 Aug 2015 08:27

Airing the contribution made by women

A special focus is being placed on women and the contribution they make to society by Algoa FM to mark Women's Month...

Issued by Algoa FM 5 Aug 2015 10:38

Sunny skies with a chance of unanticipated chaos

The rise of social media means it is more critical than ever for companies to be media savvy, to stay ahead of the competition...

Issued by Brian Anthony Communications 5 Aug 2015 12:15

VIDI seeks local content for South African video-on-demand

Professional and amateur producers of local video content are asked to submit their work via a dedicated link on the VIDI website for possible inclusion in its VOD service...

5 Aug 2015 08:11

Top four tools to share engaging content on your social media accounts

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page...

By Jessica Davis 4 Aug 2015 13:03

Spaces 17: The forecast issue

The new issue of Plascon Spaces contains a comprehensive guide covering everything from the hues that will dominate next year, to the paint techniques and décor looks that will make your space cutting-edge...

Issued by New Media 4 Aug 2015 12:55

Show more
Microsoft brings Windows 10 to Nigeria, others as free upgrade

Software and devices giant, Microsoft Corp. has announced the availability of its newly operating platform, Windows 10 from July 29 as a free upgrade or with new PCs and tablets in about 190 countries including Nigeria...

By Adeyemi Adepetun 5 Aug 2015 08:40

New Kenyan social media network targets fans of Luo Culture

A new Kenyan social media network has been launched with the target audience being Luos or fans of the Luo culture...

By Baraka Jefwa 5 Aug 2015 08:35

For women, by women - Pink Taxi Egypt

The streets of the sprawling Egyptian capital will soon also add female taxi drivers, catering to female passengers only, to the traffic mix. Pink Taxi Egypt will offer women an alternative in an industry dominated by men...

By Priya Pitamber 5 Aug 2015 07:46

Zimpapers makes senior appointments

Zimpapers has announced four senior appointments to fill vacant positions at its head office and the newspaper and radio divisions...

4 Aug 2015 14:36

Abuja Newspaper Distributors elect new chairman

The Abuja Newspapers Distributors Association (ANDA) on Saturday elected Joshua Orogun (South West constituency) as its new chairman after conducting a re-run election...

By Eseohe Ebhota 4 Aug 2015 14:27

Show more
World Printers Forum Conference will make strong case for print

The keynote speaker at the World Printers Forum 2015 conference on Wednesday 7 October 2015 will be Hermann Petz, CEO of the Austrian newspaper Tiroler Tageszeitung...

5 Aug 2015 08:21

New category added to 2016 AME Awards

The International AME Awards responsiveness to global creative technological advancements prompted Alisun Armstrong, executive director, AME Awards to add Technology to the Products & Services category...

5 Aug 2015 08:16

New speaker added to 2015 Creative LIAisons

LIA has announced another speaker to the 2015 Creative LIAisons. He is Emad Tahtouh, Director of Applied Technology at FINCH...

5 Aug 2015 08:01

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