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How to get Gen X right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 2 hours ago

Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers. They are not alone in their misery I am afraid, they join the typists and photo-lab technician, doomed to the annals of history as a once thriving and useful career...

By Nicholas Kühne 1 hour ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 21 hours ago

#OrchidsandOnions: When there's no getting over that rainbow, a dog will still love you...

I was reading something the other day about being bullied in the workplace. It happened to me over a period of years and I had no option - because my family was young and we needed the money - but to stick it out. But it ate into my soul and left me feeling demeaned and worthless at times...

By Brendan Seery 21 hours ago

The producers' wrap: Ryan McManus of Native VML

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Ryan McManus of Native VML...

By Leigh Andrews 20 hours ago

Bringing Holmes the communication accolades with Meropa

Back in April, SA's largest independent national public relations consultancy, Meropa Communications, was again included in The Holmes Report's global annual ranking. Agency managing director Patrick Gearing weights in...

By Leigh Andrews 23 hours ago

Three days left - ­save over 20% per Smarties entry when you submit by 25 May

If you're debating whether to enter the MMA Global Smarties Awards, MMA would like to encourage you to throw your hat in the ring by offering you an extra incentive...

Issued by Mobile Marketing Association 28 minutes ago

Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality...

By Nick Sarnadas, Issued by Madex 1 hour ago

Pendoring Prestige Award winner revels in her Texan adventure

Two-time Pendoring Prestige Award winner Dominique Swiegers, King James copywriter, describes her learning experience at the SXSW film and music festival in Texas earlier this year...

Issued by Pendoring 37 minutes ago

Dot Network: SA's most extensive data activation platform

Amorphous Stride's Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that info to reach them in a highly specific and effective way...

Issued by Amorphous 42 minutes ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria was awarded the 2017 ‘Best of Show Award' at the New York Festivals International Advertising Awards...

2 hours ago

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 1 hour ago

US heads country ranking in annual D&AD rankings

For the first time the US came out in front in terms of D&AD country rankings, with the UK and Australia taking the next consecutive spots...

4 hours ago

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

2 hours ago

2017 SITEisfaction survey celebrates Capitec as Best Digital Bank

Columinate has revealed the results of its sixth annual Internet Banking SITEisfaction survey, highlighting Capitec's steady rise to securing the top spot in the digital banking category, ousting FNB as the category owners...

Issued by Columinate 23 hours ago

Grey Africa welcomes new interns Peace Maluleke and Solomon Molefe

Grey Africa has welcomed two new PR interns to the team...

Issued by Grey 23 hours ago

The moment... you can have your beer and drink it too

The moment for NABLABs to go mainstream is upon us, the question is: can brands sell bottles without the booze and the stigma?...

By Chris Knibbs, Issued by Kantar TNS 23 hours ago

Jaco Lintvelt to take the reins at iProspect South Africa

iProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as the managing director for iProspect starting from 16 May...

Issued by Dentsu Aegis Network 1 day ago

Three ways to be a better team member

In order for teamwork to happen smoothly and seamlessly, every team member needs to pull their weight. Here Jessica Edgson from digital marketing agency Rogerwilco shares her thoughts...

Issued by Rogerwilco 1 day ago

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Africa news

Kwesé expands reach of mobile TV across continent

Kwesé TV has signed distribution agreements with Africa's leading mobile network operators in a significant development for the broadcaster which seeks to disrupt the industry by giving more viewers access to premium content through its innovative multi-platform business model...

23 hours ago

Driving a youth-centred information society in Africa

Empowering and preparing the youth in Africa for the future: we need to drive a youth-centred information society, says Nokia...

1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 1 day ago

Primedia wins rights to $500m Kenyan Mall

The advertising rights to the international, integrated lifestyle Garden City Mall in Nairobi, Kenya, have been awarded to Primedia Outdoor...

1 day ago

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LIA announces Production & Post-Production and Music Video jury

LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.

2 days ago

How 'dark genius' Ailes reshaped US television news

NEW YORK - Championed by conservatives as a visionary, reviled by liberals as a menace, Fox News founder Roger Ailes re-shaped US television news and helped to craft a conservative populism that ultimately gave rise to Donald Trump.

19 May 2017

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