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BizTrends 2018

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Nando's and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname

In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, has launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa...

19 hours ago

#DesignIndaba2018: Speaking in colours

While admiring the work of Edel Rodriguez and Morag Myerscough at Design Indaba 2018, Terry Levin contemplates if perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer...

By Terry Levin 22 hours ago

Promoted content

Six opportunities for SA sports rights holders to consider in 2018

Two industry players immersed in the sports world, Sportal and BMI Sport Info, give some insights into the current state of South Africa's sponsorship market and what it means for rights holders...

Issued by Sportal 1 day ago

#DesignIndaba2018: Getting smarter at partnering by design

Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business...

By Jessica Tennant 19 hours ago

History has a way of repeating itself, even in PR

Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR...

By Khangelani Dziba 18 hours ago

Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 16 hours ago

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...

By Danilo Acquisto 16 hours ago

African influence on Hollywood films

How Africa is influencing Hollywood movies showcased on 'CNN Marketplace Africa'...

21 hours ago

Confex industry stimulates business growth

"Recent research by the National Convention Bureau shows that up to 60% of international delegates who have come to South Africa will come back within the next five years with their family - creating a ripple effect in the economy..."

19 hours ago

34° has the right mix for 2018

34° feels exceptionally prepared for the year ahead. Their creative offering has grown thanks to a host of new senior hires that answer the channel-neutral, solutions-based needs of their growing client portfolio...

Issued by 34° 20 hours ago

How 'brand you' came to be

Dale Carnegie's line from his bestseller book 'How to Win Friends and Influence People' rings especially true in the retail sector...

By Gary Mortimer 22 hours ago

Comic Con comes to Africa

The first Comic Con Africa will be hosted in South Africa on 14-16 September 2018 at the Kyalami Grand Prix Circuit & International Convention Centre...

Issued by Reed Exhibitions 14 hours ago

Four reasons to use social media as your focus group

With increasing connectivity through social media, focus groups are arguably no longer essential. Instead, you can gauge reactions from a target demographic directly on social media...

By Boris Dzhingarov, Issued by Monetary Library 20 hours ago

Google-Getty deal is good, but more needs to be done

SAFREA applauds the partnership between Google and Getty Images that was announced earlier this month with a view to preventing photographic copyright infringement...

Issued by SAFREA 20 hours ago

G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

By Desiree Gullan, Issued by G&G Digital 20 hours ago

Boxing bonanza set for Mbabane, Swaziland

Fox Sports, the global leader in premium sports broadcasting continues to pack a mean punch with its fifth edition of Africa Boxing set to be held in Mbabane, Swaziland on Friday, 23 February...

Issued by S-Factor 14 hours ago

#DesignIndaba2018: 'This is Africa's moment'

The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received...

By Louise Marsland 1 day ago

#DesignIndaba2018: Zach Lieberman's magical world

Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018...

By Sue Disler 1 day ago

#BehindtheSelfie with... Matt Ross

This week, we go behind the selfie with technophile Matt Ross, chief creative officer at King James Digital...

By Leigh Andrews 1 day ago

Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 1 day ago

Promoted content

The trends in TV set design

Whether the requirement is for a traditional space or an ultra-modern one, TV set designs offer infinite scope for designing ingenuity - gone are the days when they looked like what they were: a TV studio...

Issued by Udumo Group 3 days ago

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Africa news

#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 15 hours ago

Equatorial Guinea broadcaster extends reach via satellite

Equatorial Guinea's Spanish-speaking governmental channel will be country's first non-linear channel...

16 hours ago

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International

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 2 days ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

2 days ago

Shortlist for 2018 AME Awards announced

The shortlist for the 2018 New York Festivals AME Awards has been announced.

2 days ago

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

16 Feb 2018

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