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How to relaunch a 90-year old South African clothing brand

Edgars, the 90-year old South African clothing brand is back on the fashion radar. The once aspirational icon of the local fashion industry, has had some well-publicised ups and downs over the past few years, but new leadership and a fresh approach to customer engagement has seen a complete turn-around for the brand, making it relevant to local shoppers all over again...

20 hours ago

Die Neelsie, Stellenbosch.
National student television network launching at SA's top universities

A national student television network is being launched at South Africa's top universities, giving the tertiary institutions a vital added income stream, as well as providing brands with direct access to this important Generation Z demographic...

17 hours ago

Promoted content

Invitation to bid

The South African Nursing Council (SANC) invites all potential advertising agency service providers to bid for a below-the-line advertising campaign to overhaul the image of the SANC and nursing in general...

Issued by South African Nursing Council 1 day ago

Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

14 hours ago

Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand." Intrigued? You're in luck if you want to find out more, as one of SA's top film directors-turned-YouTubers Dan Mace shared some of that complexity at a recent Heavy Chef masterclass...

By Leigh Andrews 17 hours ago

#OrchidsandOnions: Thank you... for giving life

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

By Brendan Seery 15 hours ago

30 graduates complete FCB Africa's 2018 Programme

A total of 30 graduates have completed FCB Africa's 2018 Graduate Programme, 20 at the agency group's Johannesburg campus and 10 at its Cape Town offices...

Issued by FCB Africa 16 hours ago

The SpaceStation's viewability stats exceed market standard by 20%

Recent stats released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is much higher than the South African market standard...

Issued by The SpaceStation 16 hours ago

New Media shines in New York

New Media continues to rake in the awards with a category clean-up at the Pearl Awards, which were held in New York last Friday...

Issued by New Media 17 hours ago

Short film from Egg Films' Zwelethu Radebe for #BeTheMentor

Egg Films' Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries' 18+ campaign to prevent underage drinking...

Issued by Egg Films 16 hours ago

Global Out of Home Media rebrands for the future

2018 has been a year of change for Global Out of Home Media - a division of the Provantage Media Group - in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers...

Issued by Provantage Media Group 17 hours ago

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