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BELGIUM

European industry shifts food marketing mix to children

BRUSSELS, BELGIUM: Independent data released yesterday, 15 September 2010, show how the world's biggest food brands have significantly changed the products they advertise to children. A major effort has been made to put advertising spend behind "better for you" products or to move out of children's airtime altogether. At the same time children are being exposed to significantly less advertising for all food products across all programming.

16 Sep 2010