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PRs propose "boot camps" for clients

CANCÚN, MEXICO: With more than 500 million people on Facebook and an estimated 18 million on Twitter it's clear that social media cannot be ignored. Hence, a major conference of public relations professionals in Cancún, Mexico this month will focus on how PROs can make use of social media for the benefit of their clients. Agencies are going as far to set up "boot camps" for clients to introduce them to the benefits of social media campaigns.

4 Nov 2010