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Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Mobile News for Africa Grant Scheme launched

PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms.

13 Mar 2012 10:17

Latest Apple iPhone to hit China on 13 January

SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa.

6 Jan 2012 09:43

Wireless broadband, mobile phones to connect Africa

The penetration of mobile phones in many African countries is higher than the world average. Data on the number of mobile subscriptions per 100 people show that penetration rates in Algeria, South Africa, Gabon, Tunisia, Mauritius, Botswana, Morocco and Mauritania are all above the world average of 60%.

23 Jun 2011 10:59

Intelsat wins new contracts

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods.

14 Apr 2011 10:56

Smartphones dominate mobile traffic worldwide

LONDON, UK: Smartphone users are generating two-thirds of total mobile cellular traffic* worldwide despite the fact that only 13% of mobile subscribers use smartphones, according to the latest research from Informa Telecoms & Media (informatm.com/smartphones).

3 Nov 2010 09:53

Worldwide web... it's a woman's world

RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

29 Jul 2010 10:46

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