 | ||
Spec-Savers campus activation through OtD's multi-channel marketing divisionOn the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store, the store wanted to engage with students, get their message across, create hype and build brand awareness. On the Dot’s multi-channel marketing service conducted one brand activation, namely; campus activation. Promoters roamed around the campus handing out leaflets and lanyards to the students. The team were able to interact with approximately 1,750 students during the three hour activation. On the Dot provided Spec-Savers with an indepth report and photographs post campaign. On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable, accurate, efficient and cost-effective direct marketing communication platform. Our national infrastructure distributes to 15.3 million homes in South Africa as well as over-border. Visit our website www.onthedot.co.za or contact us for more information: GAUTENG: CAPE TOWN: DURBAN      
| ||
