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KLA Press Office

KLA is an intelligence and insights agency that helps our clients solve key strategic business questions.

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You bought what for dinner?!?

You bought what for dinner?!?

It's not always comfortable inviting new neighbours over for dinner; they could be unbearable from the moment they arrive. And then there's the added awkwardness of wearing masks and social distancing! But Mo and Lindi have taken the risk because 1) at some point they'll need a cup of sugar and 2) it's their experience that creating a community where they live, instead of just existing in their complex, can be rewarding. Especially after so many months of solitude. 18 Feb 2021 Read more

Meet some average South Africans as they head into December

Meet some average South Africans as they head into December

KLA surveyed a cross-section of South Africans in November.¹ What did we ask them? In a nutshell, we asked how they plan to experience the end of what has been a tumultuous year. 7 Dec 2020 Read more

Why real-time, always-on consumer data is a necessity

Why real-time, always-on consumer data is a necessity

In the first article of this series, KLA's research director Caitlin Bauristhene drew on the film Moneyball to illustrate why businesses that embrace data will thrive. Now we go deeper, exploring the benefits of having access to a continuous flow of consumer data in a changed world. 25 Nov 2020 Read more

Data in business - and when to call in the cavalry

Data in business - and when to call in the cavalry

Jump forward 10 years, to 2030, and all businesses will have data-driven consumer insights at their fingertips, influencing every decision they make. 9 Oct 2020 Read more

KLA, local market research firm, joins YouGov's Global Partnerships Programme

KLA, local market research firm, joins YouGov's Global Partnerships Programme

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme. 22 Sep 2020 Read more

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