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Consumer insights agency, KLA, reveals the results of the 4th Quarterly Buzz report
KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fourth edition of the Quarterly Buzz, marking the completion of a full year of tracking the brands with the most ‘Buzz’ in the market. 15 Feb 2024 Read more

Embracing plant-based lifestyles: A look at vegan and vegetarian trends among South African consumers
Veganism and vegetarianism are impacting dietary preferences in South Africa, driven by a surge in environmental and health-conscious decisions. Notable industry players, including McDonald's and Burger King, are adapting their menus to meet the growing demand, while retailers like Woolworths and Checkers are expanding their vegan product offerings. This shift is substantiated by a study carried out by consumer insights agency KLA, using the YouGov tool, indicating a mindset change toward plant-based diets, with 49.90% of respondents viewing a meatless diet as a healthier option. 1 Feb 2024 Read more

Connecting the dots: Unveiling the dynamics of consumer switching in South Africa's telco industry
The telecommunications (Telco) industry is constantly evolving, with consumers continually seeking the best mobile service providers to meet their changing needs. KLA, a consumer insights company, undertook a study utilising the YourView tool, to delve deeper into understanding consumer switching behaviour in the realm of Telco services. 17 Jan 2024 Read more

Consumer Insights Agency, KLA, reveals the results of the 3rd Quarterly Buzz Report
KLA, the exclusive partner for YouGov in the sub-Saharan region, is proud to unveil the latest findings of the third edition of the Quarterly Buzz. This insightful assessment delves into the top brands based on public perception, recorded on a daily basis over a three-month span. The inaugural Quarterly Buzz made its debut in January 2023. 23 Nov 2023 Read more

Understanding the rise of food delivery services in South Africa – KLA consumer insights
Consumer Insights Agency, KLA shares results on a research survey conducted on the food delivery industry (including groceries), using the YourView panel. 22 Nov 2023 Read more

South Africans' understanding and commitment to sustainability
As South Africa grapples with the environmental consequences of El Nino's arrival in 2023, citizens find themselves confronted with the pressing question of environmental sustainability amidst various socio-economic challenges. In response to these concerns, a study was conducted to understand how South Africans perceive sustainability in their daily lives and surroundings. 9 Nov 2023 Read more

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour
In a constantly evolving retail landscape, understanding consumer behaviour is paramount for home brands seeking to stay ahead. As consumers demand seamless experiences across online and in-store channels, the interplay between the two has never been more vital. Discover the insights that shape the future of home retail from consumer insights agency, KLA's latest study. 24 Oct 2023 Read more

6 reasons why South African consumers hesitate to embrace online shopping
The e-commerce industry has witnessed remarkable growth in recent years, establishing itself as a significant player in the retail market. Nevertheless, a substantial portion of the South African population remains cautious about fully embracing the digital marketplace. 4 Oct 2023 Read more

Understanding the middle-class car buyer in SA
Over time, South Africa has experienced significant growth in its middle-class population1, having a major impact on the country's economy and consumer market. With this growth of the middle market, there is an increased demand for consumer goods, including cars. Data analysts have used new car sales as a strong measure of the middle class's financial health and purchasing power2. 19 Sep 2023 Read more

Grocery basket prices surge: How single women are adapting
Amidst the ongoing economic shifts and changes in consumer behaviour, the rising prices of essential goods continue to impact households worldwide. In South Africa, the February 2023 Household Affordability Index revealed a significant increase in the cost of the typical household food basket. Over the course of a year, the price surged by R572.64, marking a shift from R4,355.70 in February of the previous year to R4,928.34 in the same month this year.1 29 Aug 2023 Read more

KLA announces results of the Q2 Quarterly Buzz
KLA, the exclusive partner for YouGov in the sub-Saharan region, has announced the release of the third set of results from the Quarterly Buzz. This unique evaluation measures the top brands according to public perception, recorded daily over a three-month period. The first Quarterly Buzz was unveiled in January 2023. 10 Aug 2023 Read more

South African market research agency KLA celebrates 3 years of success with YouGov global partnership
KLA, a leading market research agency, is proud to mark three years of success in partnering with YouGov Global. Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base. 6 Jul 2023 Read more

KLA announces winners for 2023 Q1 Quarterly Buzz
KLA, YouGov's exclusive sub-Saharan partner, has released the second set of results from their Quarterly Buzz, which is an evaluation of the top brands according to public perception, measured daily over a three-month period. The first Quarterly Buzz was announced in January 2023. 24 Apr 2023 Read more

Semigration as an emerging trend: South Africans are seeking change and a better lifestyle
Post pandemic, there has been a shift in people's worldviews, with a reassessment of priorities and values. Corporate 'ways-of-working' have also been redefined as remote working opportunities offer previously unimaginable work environments. 13 Dec 2022 Read more

2022 Christmas spend: What to expect from consumers
These may be tough times, but South Africans are set to dig deep and plan for a happy and festive holiday season, even though their approaches to festivities and gift giving may be very different this year. Most remain motivated by the desire to feel a sense of connection and community and aren't prepared to compromise on this because budgets are tight. 17 Nov 2022 Read more

How the pandemic changed fashion
The global pandemic has changed consumer buying behaviour and expectations, and fashion isn't exempt. Today, consumers are slowing down and taking stock of their lives and their changing needs are reflected in their changing purchasing patterns. 29 Jul 2022 Read more

CBD usage and attitudes in South Africa: research reveals strong consumer interest in the category
For the past four years there has been a growing demand in the cannabinoid or CBD market, fuelled by increasing global trends and changing local legislation. In 2018 we saw the legalisation of cannabis for personal consumption, while CBD products with a quantity less than 20mg for daily dose were legalised in 2019. These changes have opened the market and contributed towards international market growth which is predicted to grow to $91,5bn by 2028. 22 Feb 2022 Read more

Municipal elections: Research indicates that South Africans will head to the polls
With the South African municipal elections due to be held next week on 1 November, all attention has been on municipal politics for some time now. The burning question is - will South Africans seize the opportunity to make their voices heard? We did some research to find the answer. 28 Oct 2021 Read more

Top 10 fashion brands in SA from January-July 2021
The retail industry has no doubt experienced critical losses due to the global Covid-19 pandemic. However, as we return to the new normal, retailers are looking at innovative ways of capturing market share from competitors, grabbing the attention of a customer who is consistently confronted with brand messaging and sales techniques. Having a positive recommendation of a brand supports brand consideration; and while fashion trends are continually changing, it is important to reflect on strong performing brands in order to envisage future trends. For this reason, we look into fashion brands that performed the strongest in terms of recommendation from January-July 2021. 14 Oct 2021 Read more

The Basic Income Grant - research reveals where opportunities lie for brands and businesses
The Basic Income Gant (BIG) is on everybody's lips at the moment. The South African government has been debating the pros and cons of the grant for as long as we have been a democracy. In August this year, the government implemented a Covid relief grant of R350, which some see as a precursor to the BIG. 6 Oct 2021 Read more


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