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Can't read, won't buy... Françoise Henderson says that as Chinese is set to overtake English in 2015 as the biggest language on the internet, with Spanish, Portuguese, Arabic and Russian making rapid inroads, the advantages of a translated website are obvious... Studies by analyst firm Common Sense Advisory has found that 75% of customers prefer buying products in their own language. So, basically, if people can't read or understand your ad, they won't buy your product. In other news, in this week's Loeries Creativity Q&A, we chat to 2014 Cannes Gold winner, Ali Ali, Film Director and Founder of Elephant, Cairo. Jaco Cronje writes about the challenges of doing business in Africa, and Emma Okonji says that in Nigeria, digitally pirated products are on the increase, resulting in financial losses by Microsoft Nigeria, which is worst hit, and the Nigerian government through tax evasion. It is reported that digitally pirated products are estimated to reach N38.4 trillion in 2015. Last but not least, if you missed last week's Biz Takeouts show, listen to the podcast which is now available. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| [Issued by The Loeries] In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Ilse van den Berg chats to Ali Ali, Film Director and Founder of Elephant, Cairo... read more>>
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 | Loeries has announced the availability of gallery seats at the CTICC Awards from R600 for one night and R1000 for two nights, including access to the Saturday night party and the Channel O party. Seating is limited... read more>> | | |
 | Dentsu Aegis Network, headquartered in London, has acquired a majority stake in South African experiential marketing agency, Crimson Room Communications... read more>> | | |
 | Emma Okonji In Nigeria, digitally pirated products are on the increase, resulting in financial losses by Microsoft Nigeria, which is worst hit, and the Nigerian government through tax evasion... read more>> | | |
 | Charles Brewer At the 2014 US-Sub Saharan Africa Trade and Economic Cooperation Forum (known as the AGOA Forum), which coincided with President Barack Obama's US-Africa Leaders Summit... read more>> | |  |
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 | Issued by Scan Display Working with a new client, Dodecaedro, Scan Display managed the building of a stand focused on Argentinian products at the recent FILDA (International Fair of Luanda) in Luanda, Angola... read more>> | | |
 | Issued by All Amber AppCircus@Mobile Web Africa takes place in Johannesburg on 11 September. Sponsored by Intel, the competition will gather the region's top mobile developers to showcase their latest app creations... read more>> | |  | The MoboFree technological platform is reportedly making buying and selling online easy for all African users - not only via PCs and smartphones, but also via older/feature phones. read more>> | | |
 | Woolworths has acquired the remaining 49% stake in its Zambian business, another step in its African expansion strategy. read more>> | | |  | TOKYO, JAPAN: Hello Kitty has been sent on her first space mission, as Japan's global icon of cute celebrates its 40th birthday in extraterrestrial fashion. read more>> | |  | SEOUL, SOUTH KOREA: Samsung is buying a US home automation start-up SmartThings, as the South Korean electronics company seeks to expand beyond the increasingly saturated smartphone market. read more>> | | | More International | |
|  | Linda Ensor The annual financial results released by state-owned arms manufacturer Denel show that the company has returned to profitability on a sustainable basis‚ group Chief Executive Riaz Saloojee says. read more>> | |  | Chris Bathembu Southern African leaders have made renewed calls for regional economic integration and cross-border infrastructure development as the Southern African Development Community (SADC) Summit got underway. read more>> | | | More Government news | |
|  | Ilse van den Berg Mandela Rhodes Place, part of the Three Cities hotel group, is situated opposite the St George's Cathedral in the buzzing heart of the Mother City. Not the average 'hotel feel', Mandela Rhodes Place was born out of the restoration and integration of four historic buildings around a contemporary tower block. read more>> | |  | Brian Berkman Table Mountain, Karoo windmills, diamonds from Kimberly and wave-pounded shores of Cape Town are some of the themes of artwork on The Blue Train - the self-anointed window to the soul of South Africa. read more>> | |  | Henrie Geyser: motoring editor Megane has been flying the Renault colours for a number of years so it comes as no surprise that the French car maker served up some of the same potent abracadabra it has brought to Formula 1 racing when it recently unveiled its latest flagship three-model range destined for local shores. read more>> | |
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