Last week's #BeyondRetail2016 conference resulted in many important factors for marketers to consider, all linked to one important question: Can retail save the SA economy? I kick off my coverage with 'the economist's view' as shared by the first speaker of the day, Dr Azar Jammine of Econometrix. I've also brought back my weekly #Loeries2016 article as a way to find out more about those who did well in the latest Loeries rankings. Bucking the trend of putting agency creatives front and centre, first up is Left Post Production, which came out on top of both the TV, film and radio: editing company and TV, film and radio: post-production 2016 tables, as well as two names in the top ranked editor table. Broadening our scope to the social media sphere, Edmond Hlophe shares how to effectively engage on Snapchat and get your brand to 'snap, crackle and pop' on the social media platform. Lastly, in an article that's relevant to all involved in the communication sector, James Wilson writes that Stockholm Syndrome is alive and well in the PR industry. The key takeout is that the best relationships are based on partnerships and mutual respect. Time to get reading and brush up on your business skills...
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