The Democratic Alliance has accused the SABC COO, Hlaudi Motsoeneng, of offering a former SABC HR officer a R2m 'bribe' if she would agree to testify that she knew he did not have a Matric when he filled out his application form, and basically put down whatever symbols came into his Matricless head. According to her sworn affidavit, the former HR officer not only refutes the allegation, and is apparently also on record as saying she declined the offer. The SABC... you'd pay top dollar for a soapie script anywhere close to this. Let's face it, you have to be seriously browned off to spend a substantial amount of your hard-earned money to tell the world - by means of a massive advert - exactly what you think of a company. In this case, it is a certain cellphone company and to put it mildly, the (former?) customer is seriously disgruntled and Leigh Andrews asks: 'Is the customer's 'advertising' a sign of the times?' Do you, Mr CEO, trust your marketing team? No? Join the club. According to Keanan Reis as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing team, so if you're a CEO, and feeling somewhat underwhelmed... you should read this. On a happier note (for some direct marketers, anyway), here are all the 2014 Assegai Awards winners, courtesy of the Southern African Direct Marketing Association Assegai Awards.
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