[2012 trends] What's up in media for 2012?

[Marion Scher] Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market. 17 Jan 2012 13:43

Five imperatives for effective marketing

[Terence Marsh] After a tough couple of years, 2011 calls for a look at what we've learned along the way and urges us to employ certain business imperatives essential for a steady emergence from the recession. 15 Feb 2011 10:40

Communications to pick up the pace during 2009

[Keri-Ann Clark] What's in store for communications in 2009? The publicists at Kezi Communications collectively put together this list of nine trends for a fast-paced, quickly changing world. 21 Jan 2009 13:00