Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48
Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view.
By Gillian Rightford 16 Jan 2012 15:35
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