Newsjacking: Hurricane Sandy vs Lance Armstrong

[Ann Druce] American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein. 31 Oct 2012 05:32

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own. 27 Jan 2012 13:01