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Results for new media on the rise

[2012 trends] Convergence, content key themes for media, advertising

Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.

By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48

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