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Results for micro-segmenting

[2012 trends] Bob, where's my flying car?

Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation.

By Matt Ross 31 Jan 2012 11:36

[2012 trends] Email marketing trends shaping the year ahead

Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012.

By Warren Moss 20 Jan 2012 13:52

[2012 trends] Strategically solving the conundrums of marketing complexity

The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums.

By Darren Woolley 18 Jan 2012 14:47

[2012 trends] What's up in media for 2012?

Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market.

By Marion Scher 17 Jan 2012 13:43

[2012 trends] Anthropological trends in the digital space

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies. I used the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts.

By Marcela Ospina 13 Jan 2012 14:07

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