[trigger/isobar goes to SxSW]Karin Botta: During South by South West Interactive (SxSWi) this year, I saw a lot of new work. New web services, interface designs, ideas for content, robots, gadgets, 3D printing, TV shows - there was even talk of spaceships. 20 Mar 2012 14:54
[Mongezi Mtati] 2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to? 26 Jan 2012 11:38
[Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48
[Warren Moss] Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012. 20 Jan 2012 13:52