[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

[2012 trends] The cheese has moved for brands and youth

[Banele Rewo] How do you entice or sell to a target market that is hesitant, if not sceptical, about commercial brands, although predisposed to being very loyal and capable of independently fulfilling its own needs? 18 Jan 2012 13:31

[2012 trends] The year of exciting consolidation

[Chris Moerdyk: @chrismoerdyk] It would be singularly arrogant and just plain stupid of me to boast about the fact that nine of the 11 trends I predicted for 2011 were spot on. Quite simply because they were as predictable as the notion that Sundays are pretty much certain to be followed by Mondays [aha, Rebecca Black taught you something... - managing ed]. 9 Jan 2012 16:02

[2012 trends] No, the world hasn't ended yet

[Louise Marsland: @Louise_Marsland] If you're reading this, it means the world hasn't ended yet. Oh goody gumdrops! I prepared my annual industry predictions for 2012 in advance due to our print deadlines on AdVantage, so I'd be really pissed off if there was no one left to read them and I'd angsted over them for nothing. So here goes... 9 Jan 2012 15:30

[2010 trends] Media, audience are content co-creators

[Omar Essack] It's not just professionals making content anymore, but rather professionals working with their audiences to create content. 21 Jan 2010 11:49

Talking to your target market in 2009

[Tiffany Markman] To paraphrase the Chinese curse, 2008 was ‘an interesting year' for business in general and for marketers in particular. We ran the gauntlet of swearwords, from Eskom to sub-prime; from inflation through Zuma to cholera. And then we started using the rudest word of all - the ‘R' word - due to impact enormously on how smart businesses talk to their target markets in 2009. 22 Jan 2009 12:47

What will the youth get up to in 2009?

[Jason Levin] The traditional media terrain is shifting completely in the Age of the Prosumer. Marketers have a big role to play when it comes to investing in the wellbeing of young South Africa, especially in 2009. 21 Jan 2009 13:28