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[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48

Saving the media: using mobile to think out the box

[Eddie Groenewald] Ferial Haffajee, City Press editor-in-chief and former Mail & Guardian editor, wrote an important piece earlier this year about the challenge of saving the journalist in the digital revolution. 29 Sep 2010 12:24

[Flux Trends] The digital generation: anti-brand or misunderstood?

[Issa Sikiti da Silva] [Flux Trends] The rise of the machines has produced one of the strangest human tribes the planet has ever seen: the digital junkies. Their behaviour, deemed ‘unconventional' by some observers, upsets conservative society, which believes these ‘outcasts' are leading schizophrenic lives. 1 Mar 2010 10:38

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Results for customisation

[2012 trends] Convergence, content key themes for media, advertising

Saving the media: using mobile to think out the box

[Flux Trends] The digital generation: anti-brand or misunderstood?

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