The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.
By Gillian Rightford 16 Jan 2013 10:25
Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48
Ferial Haffajee, City Press editor-in-chief and former Mail & Guardian editor, wrote an important piece earlier this year about the challenge of saving the journalist in the digital revolution.
By Eddie Groenewald 29 Sep 2010 12:24
[Flux Trends] The rise of the machines has produced one of the strangest human tribes the planet has ever seen: the digital junkies. Their behaviour, deemed ‘unconventional' by some observers, upsets conservative society, which believes these ‘outcasts' are leading schizophrenic lives.
By Issa Sikiti da Silva 1 Mar 2010 10:38
Receive free email newsletter
Tell a friend about us