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[2013 trends] Mobile - more of the same? Probably not

A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.

By Petros Kondos 23 Jan 2013 11:27

[2012 trends] Getting found in 2012

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.

By Lana Hindmarch 27 Jan 2012 13:01

[2012 trends] Influencers take to the web and run the streets

2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to?

By Mongezi Mtati 26 Jan 2012 11:38

[2012 trends] Setting the scene for search-based marketing

Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category.

By Peter Stewart 24 Jan 2012 14:37

A seamless world

We are edging ever closer to a seamless existence, where technology, lifestyle and advertising are becoming one. Consumers don't want to be shouted at by billboards and irritating toilet ads.

By Ian Drummond 31 May 2011 10:34

How PR can remain relevant 10 years from now

'Communication strategists' - the new term used to describe communicators in an era that sees a more strategic role for practitioners. The advent of King Report III has seen a requirement for stakeholder relations at board level, where the traditional term 'public relations' and the old school 'PRO' has lost its relevance to the new role of stakeholder relations. This was a key trend covered during a special morning session hosted by the Public Relations Consultancy Chapter (PRCC) at the 2010 PRISA National Conference held this week in Johannesburg.

By Daniel Munslow 22 Oct 2010 13:43

African Congress of Shopping Centres in October

The 14th Annual African Congress of Shopping Centres, hosted by the South African Council of Shopping Centres (SACSC) and sponsored by Growthpoint Properties, will take place at the Cape Town International Convention Centre (CTICC) 13-15 October 2010.

12 Jul 2010 09:41

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