Trends arise from major shifts in global thinking. Otherwise they tend to be fads and blind alleys. And so to only look at trends is like trying to map the ocean by studying the waves. We need to dive deep, to the currents underneath, the reefs and the ocean floor.
By Mike Freedman 24 Jan 2012 15:46
A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever.
By Travis Spence 24 Jan 2012 12:26
It is never easy to predict the future, but the last two years have given us a great indication of things to come in the brand engagement and internal communication space. There has been a drastic shift among corporate South Africa towards recognising the strategic business role and benefits that engaged employees can deliver.
By Linda Hamman & Daniel Munslow 13 Jan 2012 12:11
Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times?
By Thomas Kolster 12 Jan 2012 14:52
2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia]
By Odette van der Haar 12 Jan 2012 13:57
Thanks to the human race's preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events come at a price.
By Karen Ashwin 12 Jan 2012 12:24
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