[2012 trends] Sustainability and beyond

[Mike Freedman] Trends arise from major shifts in global thinking. Otherwise they tend to be fads and blind alleys. And so to only look at trends is like trying to map the ocean by studying the waves. We need to dive deep, to the currents underneath, the reefs and the ocean floor. 24 Jan 2012 15:46

[2012 trends] Brand purpose to take lead in brand strategy

[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. 24 Jan 2012 12:26

[2012 trends] Communication is an investment, not an expense

[Linda Hamman & Daniel Munslow] It is never easy to predict the future, but the last two years have given us a great indication of things to come in the brand engagement and internal communication space. There has been a drastic shift among corporate South Africa towards recognising the strategic business role and benefits that engaged employees can deliver. 13 Jan 2012 12:11

[2012 trends] Out with fear, in with hope

[Thomas Kolster] Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times? 12 Jan 2012 14:52

[2012 trends] Ad industry to continue defining, redefining itself

[Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia] 12 Jan 2012 13:57

[2012 trends] Been there, done that, now let's get really smart!

[Karen Ashwin] Thanks to the human race's preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events come at a price. 12 Jan 2012 12:24