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South Africa

Results for Marketing+Mix

News

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers
Marketing & Media
Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending
Marketing & Media
#BizTrends2024: Matthew van der Valk - 4 trends that will influence consumer spending

Matthew van der Valk 12 Jan 2024

How BusinessTech turbocharged Monocle’s marketing in South Africa
Marketing & Media
How BusinessTech turbocharged Monocle’s marketing in South Africa

Issued by Broad Media 2 Jan 2024

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024
Marketing & Media
10 trends for 2024 from WPP

18 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing
Marketing & Media
More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula
Marketing & Media
Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

Making the most of one-to-one email marketing at scale?
Marketing & Media
Making the most of one-to-one email marketing at scale?

Issued by Rocketseed 2 Nov 2023

Elevate your brand with contextually relevant content marketing on ayoba
Marketing & Media
Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Rocketseed unveils brand refresh to lead in one-to-one email marketing
Marketing & Media
Rocketseed unveils brand refresh to lead in one-to-one email marketing

Issued by Rocketseed 26 Sep 2023

Source: © 123rf Packaging design plays a valuable role in the consumer sales and ROI process at a retail level
Marketing & Media
Packaging design: Playing a vital role in consumer sales and retail ROI

22 Aug 2023

Source:
Marketing & Media
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

#ExtraCrispExtraSmooth: Heineken Silver launches across SA
Lifestyle
#ExtraCrispExtraSmooth: Heineken Silver launches across SA

Evan-Lee Courie 6 Jul 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice
Finance
#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Marketers, we love what you're doing... now you can #DoMore with sponsorship
Marketing & Media
Marketers, we love what you're doing... now you can #DoMore with sponsorship

Issued by Bizcommunity.com 2 May 2023

Source © Desola Lanre Ologu
Marketing & Media
Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Dentsu Creative and TFG Media partnership has seen explosive growth in subscription sales
Marketing & Media
Dentsu Creative and TFG Media partnership has seen explosive growth in subscription sales

Issued by Dentsu 7 Mar 2023

4 alcohol consumption trends moving the market
Marketing & Media
4 alcohol consumption trends moving the market

Issued by Tradeway 6 Mar 2023

Source:
Marketing & Media
#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?
Marketing & Media
Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Fluence Africa Influencer Festival - Saturday, 28 January 2023
Marketing & Media
Fluence Africa Influencer Festival - Saturday, 28 January 2023

Issued by OnPoint PR 26 Jan 2023

Claudia Smith, business director at Orange Ink. Source: Supplied.
Marketing & Media
#BizTrends2023: The year for stronger strategic intent

Claudia Smith 12 Jan 2023

Source © Jakub Jirsák
Marketing & Media
Valpak outlines ongoing transformation

7 Dec 2022

Young creatives from IIE-Vega dominate 2022 awards season
Marketing & Media
Young creatives from IIE-Vega dominate 2022 awards season

Issued by Vega School 24 Nov 2022

Source:
Marketing & Media
3 things brands should consider this Black Friday

Scott Thwaites 21 Nov 2022

Source:
Marketing & Media
The influence of influencer marketing

Pieter Groenewald 11 Nov 2022

Source:
Marketing & Media
Jameson Whiskey launches campaign encouraging connection

7 Nov 2022

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results
Marketing & Media
Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Source:
Marketing & Media
Experiment and refine until you find your custom attribution model

Glenn Gillis 28 Oct 2022

Source:
Marketing & Media
Gamification allows brands to build trust and loyalty with consumers

lebo lekoma 20 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
Marketing & Media
7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022

Source:
Marketing & Media
Traditional marketing mediums still have a key role to play

Bonnie Ramaila 28 Sep 2022

Image supplied. Ronelle Bester, MD of Red Ribbon Communications, SA: "B2B brands need to take a leaf from consumer marketing playbooks and humanise their communications"
Marketing & Media
How to humanise your B2B marketing

Ronelle Bester 15 Sep 2022

Image supplied: The AMF hosted a ‘Project Mentorship’ skills sharing and networking workshop for young minds in the media industry.
Marketing & Media
Advertising Media Forum hosts skills workshop

2 Sep 2022

FCB Joburg announces influencer marketing partnership with R-Squared Agency
Marketing & Media
FCB Joburg announces influencer marketing partnership with R-Squared Agency

Issued by FCB Africa 31 Aug 2022

#OrchidsandOnions: A new generation of advertising
Marketing & Media
#OrchidsandOnions: A new generation of advertising

Brendan Seery 29 Aug 2022

Source:
Marketing & Media
Influencer marketing is not only about popping champagne bottles

11 Aug 2022

Moya app reaches mass-market consumers with data-free engagement
Marketing & Media
Moya app reaches mass-market consumers with data-free engagement

Issued by Adclick Africa 3 Aug 2022

Mzansi's favourite radio station gets the nod for purpose and bravery in the metaverse
Marketing & Media
Mzansi's favourite radio station gets the nod for purpose and bravery in the metaverse

Issued by Jacaranda FM 25 Jul 2022

Exploring the relevance of TikTok at Nedbank IMC
Marketing & Media
Exploring the relevance of TikTok at Nedbank IMC

Issued by IMC Conference 21 Jul 2022

Image supplied: Roxanne Norman, head of digital at Food Lover's Market
Marketing & Media
#BehindtheSelfie: Roxanne Norman, head of digital for Food Lover's Market

Emily Stander 20 Jul 2022

Source © LinkedIn Caroline Smith, head of PR, Flow Communicaitons, photographed by Steve Lawrence
Marketing & Media
#PraisethePR: Caroline Smith on the importance of PR

Danette Breitenbach 14 Jul 2022

5 helpful marketing tools for startups
Entrepreneurship
5 helpful marketing tools for startups

Ashleigh Butterworth 23 Jun 2022

Source: © Warc
Marketing & Media
5 key priorities for delivering effective advertising

21 Jun 2022

#OrchidsandOnions: Tried and trusted tale
Marketing & Media
#OrchidsandOnions: Tried and trusted tale

Brendan Seery 14 Jun 2022

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