Thomas Kolster is the author of Goodvertising (Thames & Hudson 2012; (Goodvertising.info; Facebook), founder of the Goodvertising Agency (Goodvertisingagency.com) and the world's first collaborative communication platform dedicated to sustainability: WhereGoodGrows (Wheregoodgrows.com; Facebook). He hails from Copenhagen, Denmark, and has spent some time in South Africa. Read more at thomaskolster.com, email Thomas at moc.retsloksamoht@olleh, and follow @dogoodvertising and @thomaskolster on Twitter.