Sally Falkow APR is president and co-developer of PRESSfeed (www.press-feed.com), the social media news hub. Originally from South Africa, Falkow now lives in Pasadena, California. She is an adjunct professor for social media strategy and content for public relations at the Annenberg School for Communication and Journalism at USC in Los Angeles, California. She blogs at www.proactivereport.com and you can follow her on Twitter at @sallyfalkow.