Boddy began her career doing the public relations for cause-related marketing company, Shoshaloza Marketing. Here she cut her teeth on campaigns such as the well-known CANSA Shavathon campaign.
With this foundation behind her, she then amassed critical agency experience at two well established Public Relations agencies: Inzalo Communications under Bridget von Holdt and travel PR specialist, Lesley Simpson Communications.
It was during her time at Inzalo Communications that Boddy won a Gold Prism Award for work done on a campaign 'Action for a safe South Africa' - an accolade which she notes as one of the highlights of her career.
It was her passion for the industry and drive to get to experience it in greater depth that brought Boddy to Livewired Public Relations.
Boddy quickly rose through the ranks to become account director, responsible for overseeing delivery and performance on all of the agency's accounts, as well as managing a team that has more than doubled in growth. In addition, she streamlined reporting processes which improved data analysis allowing the team to improve client results and took part in the search for new business and pitches.
Her specialities include public relations, media relations, PR strategy, consumer PR, brand PR, social media, digital PR, internal communications, travel PR, pharmaceutical PR and motoring PR.
[Lucinda Boddy] You can enlist as many different digital tools as you like but without a comprehensive understanding of how digital platforms work as part of an integrated online strategy, they will do little for your overall business performance. 18 Apr 2013 05:08
[Lucinda Boddy] No matter the industry in question, every business sector has a completely unique set of challenges, and the PR industry is no exception. However, in the current marketing environment there are certain situations that PR professionals must handle which can be particularly tough. 8 Apr 2013 08:50
[Lucinda Boddy] Public relations experts are quickly catching on to the fact that visual communication is often a more powerful way of informing, educating and persuading individuals than written comunication. 25 Mar 2013 15:09
[Lucinda Boddy] As PR professionals we encourage our clients to tweet, blog and post as we are well aware of the world of opportunities that social media platforms have provided. Why then, are we so slow to build our own media profiles? 19 Mar 2013 06:40
[Lucinda Boddy] The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy. 7 Feb 2013 06:31
[Lucinda Boddy] Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR. 19 Dec 2012 05:24
[Lucinda Boddy] There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations. 15 Nov 2012 09:46
[Lucinda Boddy] There can be no greater myth than the old adage, "no publicity is bad publicity". While brands and organisations cannot always control the kind of publicity they receive, how they react to negative publicity can make or break their reputations. 21 Sep 2012 08:21