Lance Rothschild was 5FM station manager from December 1986 to April 1994. During this time, the station grew audience and revenues considerably and achieved many firsts. After leaving, he gained exposure in television, print, online and mobile media. He owns and runs a PR, marketing and communications consultancy in Gauteng. He has remained passionate about - and involved in - radio and he is currently MTN Radio Awards CEO. Tel +27 (0)11 803 2040, email moc.sdrawaoidarntm@ecnal and follow @lancerza.