Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media (www.longevitymag.co.za) and a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine. Email her at and follow her on Twitter at @giselewaymes.
Gisèle's media career spans a broad range of experience, from editorial, marketing, publishing, finance and advertising sales to media innovation and strategy.
Her career highlights include recognition as the leading Media Personality of the Year in 1992 and winner of the International Press Distribution Awards for best International magazine launch for Elle, as well as over 30 local awards for magazine publishing excellence. She was elected chairperson of the Magazine Publisher's Association of South Africa between 2003-2005.
During her media career, she has launched and relaunched more than 10 magazine titles and was responsible for several new newspaper projects, as GM advertising strategy and sales and then GM innovation, at Avusa, including being a member of the strategic planning team for The Times, the Sunday Times' first daily digital interactive newspaper.
In 2008, she joined First National Bank as head of media and led a team which developed social media properties such as www.howcanwehelpyou.co.za and on Twitter. Gisèle left FNB in 2010 to participate in her family's business interests, where she holds board positions. She purchased Longevity Magazine (www.longevitymagazine.co.za) from Avusa in 2010 and in 2012 became a shareholder in Stuff Group SA, publishers of Stuff (www.Stuff.co.za) - the world's best-selling gadget magazine.
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate. 25 Jan 2013 12:59
[Gisele Wertheim Aymes] Our fast-changing and über-connected world impacts the way in which we work and live and, to stomach the harsh realities of life in 2012, we will all need to learn how to live! 19 Jan 2012 13:55
[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17
[Gisele Wertheim Aymes] Unquestionably, 2010 will be a more positive year for the South African media, marketing and communications industry, not least of which will be the fruition of many years of passion and commitment to host of the 2010 FIFA World Cup. 12 Jan 2010 10:46
[Gisele Wertheim Aymes] First National Bank CEO Michael Jordaan unwittingly sparked a public debate on the future of newspapers recently. Writing in the bank's weekly email newsletter, he asked employees whether they'd be willing to help the company save more than R1 million a year — and spare the environment — by reading news online instead of having it subscribe to newspapers. 6 Oct 2009 12:11