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Allison Cooper

Owner of Allycats Public Relations
Allison Cooper launched specialist writing and publicity agency Allycats Public Relations (www.allycats.co.za) in 2008. Her 15-year career spans publicity generation, journalism and freelance writing across numerous industries. Email Allison at , follow @AllyCatsPR on Twitter, and connect with her on Facebook and LinkedIn.
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[2012 trends] Getting published in 2012
[Allison Cooper] While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. In 2012, marketers must seek out trends that not only enable a brand to engage with consumers, but also ensure that they are constantly breaking through the media's gatekeeping role to ensure newsworthy publicity opportunities. 10 Jan 2012 15:15
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